Don't Melt Your Shoes at Home, Kids: The Altra Story (Brian Beckstead‪)‬ Humans Outside

Sometimes you follow your gut for problem solving. And sometimes you follow your … feet?

That, at least, is what Biran Beckstead did when he co-founded the running shoe company Altra. Looking to solve both his own running shoe problems and the problems of clients hitting up a store where he sold running shoes, he worked with a partner to design a shoe that did what they needed.
What can designing a running shoe teach about building a business? And how does staying in touch with the outdoors make a difference? Brian shares his secrets as well as a few tips about shoe design (hint: it involves a toaster oven) in this fascinating episode. 
Find Altra online, and follow Brian’s ultra running and fishing adventures on Instagram. 
Mentioned in the show:
Altra Shoes
Altra Escalante
Cross country running
Bunions
Neuromas
Hammer toes
Mount Marathon
Laura Vanderkam
Bryce Canyon National Park
Orem, Utah
Fly fishing
Ultra Trail Mount Fuji
New Zealand
Favorite Gear: Altra Lone Peak Shoes & Katadyn BeFree Water Filtration System
Most Essential Gear: Positive Attitude
Affiliate links included above.
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