In this episode, Elise shares simple but best tips on how to promote your massage therapy business now that you already have a website.
You can tap your existing clientele. Ask them to tell their friends and family that you are accepting new clients. Reassure your clients that they won’t lose their time slot even if new clients come in. Let them know that they are entitled to a discount for referring new clients to you. Show them your appreciation for helping you grow your customer base. Have an automated tracking system. So nobody gets left out in your incentive system, keep a tracking system. Type in the name of the referrer and the name of the new client he/she referred. Record their client visits. This will help you remember who to give discounts to and when. Have lots of business cards on hand. Distribute to these cards to your existing clients and ask them to give them out to their friends or family who need massage therapy service. Be ready to give out your card to prospects. So they can call you whenever they want to avail of home service or whenever they have a client to refer. Treat all clients fairly. Treat your new clients the same way you do your original and loyal clients. That’s the way you earn their loyalty and trust. Don’t forget to ask them for referrals too. Send out newsletters. You can build an email list by sending out a newsletter every 2 months or every quarter. This can be forwarded to your friends’ contacts. It’s very important to mention your specials in your emails, when they can expect your next newsletter or blog. Remember not to spam your readers by sending out too often. Write blogs. A blog is a very effective way to let your clients know about your expertise. Help them with the information about the different modalities that you regularly offer, and the special modalities they can avail of. Attend sports events, expos, and other related events or occasions. You could rent a table so you can conveniently give out your cards or brochures. If renting a table or a tent is expensive, just pay somebody to stay at a strategic spot to distribute your cards to people attending or participating in the event. Give Lectures at various functions. This is an effective way to let the target audience know about your service. You can advertise your business by letting them know about your website, your services, and your location. Hand out brochures and cards, too.
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