Not Your Mom's Sales Podcast

24 - Key Performance Indicators (KPIs) of Podcasting

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Julie Deem shares what KPI's to track with your podcast if you are trying to generate leads for your business.

Episode Highlights:

  • Track month-over-month downloads and aim for consistent growth to ensure your content is attracting a broader audience.
  • Every episode should include a clear call to action (CTA), whether it's signing up for a newsletter, booking a consultation, or downloading a free resource.
  • Track demographics such as age, gender, location, and interests to ensure you're reaching the right audience.

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