24. Paige Sparks, Sparks Law — Viral Social Media: Changing the Game for Young Firms

On TikTok, LawyerPaige, aka Paige Sparks, has over two hundred thousand followers. Attracting millions of eyes, she offers practical legal advice and tosses out myths that are more like urban legend than law. How does extreme social media exposure inform a business plan and re-imagine the client journey? Owner of freshly-minted Sparks Law is here to show us the way. She has already figured out one of the most complex aspects of running a firm. With her marketing figured out, she has more flexibility to rethink the essentials of building a firm.

Today, we cover some of the unexpected practicalities of starting a firm, hustling on the side to fund her dreams, and simple systems to capture ideas when they strike.

What's in This Episode?

• Who is Paige Sparks?
• What hurdles did she have to clear when launching her firm?
• How did she raise the capital to begin her firm?
• What non-notables would she spend top dollar on if she were starting a firm again?
• Why did she divert resources from her website?
• How does having a massive social media following change the client's journey?
• Paige makes videos for people who are where she once was.
• How does her lived experience shape her videos?
• How does social media presence fit into her business model?