34 min
#24 - Start today to get the most out of Black Friday The State of CRM in BtoC
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- Marketing
Black Friday is the largest shopping day in many markets around the world.
This presents a huge opportunity to engage your current customer base and CRM marketers are no doubt working hard to activate customers as best they can.
But in a consumer landscape that looks much different than in past years, how can consumers better engage and convert current customers?
Tune in and start thinking with us about:
How the landscape is different (no surprise) - 06:02 -
What can customer marketers do to capture consumers during this time when the landscape is so different? - 10:30 -
How do you accomplish the above? - 25:40 -
Black Friday is the largest shopping day in many markets around the world.
This presents a huge opportunity to engage your current customer base and CRM marketers are no doubt working hard to activate customers as best they can.
But in a consumer landscape that looks much different than in past years, how can consumers better engage and convert current customers?
Tune in and start thinking with us about:
How the landscape is different (no surprise) - 06:02 -
What can customer marketers do to capture consumers during this time when the landscape is so different? - 10:30 -
How do you accomplish the above? - 25:40 -
34 min