24. When to Start Charging for Brand Deals Next Level Social with Ayla Sorochuk

So many of us as content creators are creating content, promoting products we love, and not knowing that we could be monetizing it.
I have worked with some of the biggest influencers in the game, and  I wanted to share some answers to questions I always get. 
When to start charging brands, how much, and what for? 
Tune into this episode and learn all the ins and outs of charging brands as a creator!!  I am spilling alllllll the tea, so buckle up and get ready to monetize your content!
PS - if you found this episode valuable, I would love it if you could screenshot it and tag me on social!  It means the world! xo
 

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Timestamps:

[00:00] Welcome Back


[01:25] When to start charging brands, how much & what for


[02:17] Your audience size - The number of followers


[03:28] Impressions (# of times your content has been seen)


[03:34] Reach (how many unique people have seen your post)


[04:26] Engagement Rate Metric of Success : Measures your audiences interaction with your content


[05:58] Calculate your engagement rate


[09:11] What to charge brands for : Two types of content


[09:30] Content Creation for brands


[10:41] Sponsored Content for brands


[11:35] Content broken down into deliverables


[11:46] Exclusive Instagram photo


[13:06] Instagram carousel / galeries


[13:20] Instagram stories & Link in Bio


[14:59] Instagram story highlights


[15:27] Instagram giveaways


[15:50] Blogs


[16:34] Podcast sponsorship


[18:06] How much to charge : Benchmarks


[19:04] Engagement Rates Followers


[21:49] Content


[23:25] Re-evaluate your pitch and adjust


[23:51] Charge for Add-ons



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