2413: Advanced Mailing Strategies: Using Prism Codes To Pinpoint Your Best Prospects

As you can see from the title, Rich is going to be talking about advanced mailing strategies today. Think about it this way: What if you could identify the kind of people that have bought from you in the past, and then when you execute direct mail campaigns, ONLY send mail to the people that are most like your best customers? That's what PRIZM code mailing is all about, and Rich is going to tell you all about it on today's episode. If you do any volume of direct mail, this will be well worth your time to listen.