21 min
242. From Cookies to Cash: 3 Girl Scouts' Sales Strategies to Borrow Food Biz Wiz
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- Marketing
We can all agree: it’s TOO easy to dust off a box of Girl Scout cookies. So when Girl Scout cookie season rolls around, I try to avoid buying their cookies at all costs. But this season, as a savvy young Girl Scout in my neighborhood used her bag of sales tricks on me, it got me thinking about what sales tactics work and don’t work in the CPG world.
In this brief episode, you’lll hear…
The 3 easy sales tactics that you can borrow from this young seller for YOUR CPG sales
One of the missed opportunities for increased sales that you can capture
Plus more about my freebie to use with these tactics!
We want to see you share this episode with your fellow food founders. Make sure to tag us on Instagram and LinkedIn, which you can find in our full show notes here!
This episode is sponsored by our freebie workbook outlining 100 Buyer No’s. This workbook will walk you through prepping for any possible wholesale buyer objection and guide you in crafting a response that lets buyers know you are READY to get ON and sell OFF their shelf. It’s the perfect tool to have as you prepare for all your pitches. Find the free download here!
We can all agree: it’s TOO easy to dust off a box of Girl Scout cookies. So when Girl Scout cookie season rolls around, I try to avoid buying their cookies at all costs. But this season, as a savvy young Girl Scout in my neighborhood used her bag of sales tricks on me, it got me thinking about what sales tactics work and don’t work in the CPG world.
In this brief episode, you’lll hear…
The 3 easy sales tactics that you can borrow from this young seller for YOUR CPG sales
One of the missed opportunities for increased sales that you can capture
Plus more about my freebie to use with these tactics!
We want to see you share this episode with your fellow food founders. Make sure to tag us on Instagram and LinkedIn, which you can find in our full show notes here!
This episode is sponsored by our freebie workbook outlining 100 Buyer No’s. This workbook will walk you through prepping for any possible wholesale buyer objection and guide you in crafting a response that lets buyers know you are READY to get ON and sell OFF their shelf. It’s the perfect tool to have as you prepare for all your pitches. Find the free download here!
21 min