35 min

244. Michael Ramsey, Co-Founder & CEO of STRONG Pilates Fitt Insider

    • Entrepreneurship

Today, I’m joined by Michael Ramsey, co-Founder & CEO of STRONG Pilates.
Using learnings from his time as an F45 Training franchisee, Michael created a global brand, leveraging patented machines to deliver a class that combines Pilates, cardio, and strength. 
In this episode, we discuss the company’s hybrid fitness concept.
We also cover:
• The state of boutique fitness
• Launching STRONG Pilates in the US 
• Leading the low-impact training revolution
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
STRONG’s Website: https://strongpilates.com.au/
STRONG’s IG: https://www.instagram.com/strong
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The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(​​00:00) Introduction
(01:51) The birth of STRONG Pilates
(03:29) Global expansion 
(04:14) Personal journey and insights
(05:50) Franchisee relationships and learnings
(07:21) Experience and equipment
(11:57) Innovation and market position
(16:16) Sustainable growth and future plans
(21:31) Community building
(23:06) Global market strategy
(28:26) Brand and community focus
(34:15) Conclusion

Today, I’m joined by Michael Ramsey, co-Founder & CEO of STRONG Pilates.
Using learnings from his time as an F45 Training franchisee, Michael created a global brand, leveraging patented machines to deliver a class that combines Pilates, cardio, and strength. 
In this episode, we discuss the company’s hybrid fitness concept.
We also cover:
• The state of boutique fitness
• Launching STRONG Pilates in the US 
• Leading the low-impact training revolution
Subscribe to the podcast → insider.fitt.co/podcast
Subscribe to our newsletter → insider.fitt.co/subscribe
Follow us on LinkedIn → linkedin.com/company/fittinsider
STRONG’s Website: https://strongpilates.com.au/
STRONG’s IG: https://www.instagram.com/strong
-
 
The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. 
Fitt Talent: https://talent.fitt.co/
Consulting: https://consulting.fitt.co/
Investments: https://capital.fitt.co/
Chapters:
(​​00:00) Introduction
(01:51) The birth of STRONG Pilates
(03:29) Global expansion 
(04:14) Personal journey and insights
(05:50) Franchisee relationships and learnings
(07:21) Experience and equipment
(11:57) Innovation and market position
(16:16) Sustainable growth and future plans
(21:31) Community building
(23:06) Global market strategy
(28:26) Brand and community focus
(34:15) Conclusion

35 min