36 min
#25 - From Rejection to Making Chandeliers for Disney and Mattel with Nicole Ketchum, Founder of Hey Girl Decor Farm to Future
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- Food
Sometimes what you need is the lemonade factor. In other words, the ability to turn a sour situation into something sweet.
Here’s an example.
In 2011, Nicole Ketchum interviewed for a job that involved designing decor for a Halloween theme. She came up with a beautiful modern chandelier design. She was sure the company would love it.
Turns out, they thought the concept was “too modern” and turned her down for the job.
Nicole was upset at first, but here’s where the lemonade factor comes in. She could’ve just deleted the presentation and erased the experience from her memory.
Instead, she decided to make lemonade.
For two years, Nicole and her husband would go into his office on weekends to use his computer and make 3D design files for these chandeliers. Over time, Nicole created prototypes, put together a catalog and online presence, got some free buzz through blogs, and started making a name for her new brand.
In fact, her chandeliers were so unique and easy to use that they got picked up by some pretty big names — Disney, Mattel, and Pottery Barn Kids.
Talk about turning rejection into sweet, sweet opportunity.
Six years in, Nicole Ketchum is the full-time founder of Hey Girl Decor™— a modern chandelier and accessories company. She has been featured in over 20 magazines and spoke at ALT Summit. In this episode, Nicole shares some growth hacks for Pinterst, her experience with overseas manufacturing, and how she managed to build her business while raising her newborn daughter.
Connect with Nicole:
Website: www.heygirldecor.com
IG: @heygirldecor
Pinterest: @heygirldecor
FB: @heygirldecor
Connect with Jane Z
Instagram: instagram.com/insideoutwithjane
Website: www.insideoutwithjane.com
Email: hello@insideoutwithjane.com
Connect with Jane Z. on Instagram at @farm.to.future
Sometimes what you need is the lemonade factor. In other words, the ability to turn a sour situation into something sweet.
Here’s an example.
In 2011, Nicole Ketchum interviewed for a job that involved designing decor for a Halloween theme. She came up with a beautiful modern chandelier design. She was sure the company would love it.
Turns out, they thought the concept was “too modern” and turned her down for the job.
Nicole was upset at first, but here’s where the lemonade factor comes in. She could’ve just deleted the presentation and erased the experience from her memory.
Instead, she decided to make lemonade.
For two years, Nicole and her husband would go into his office on weekends to use his computer and make 3D design files for these chandeliers. Over time, Nicole created prototypes, put together a catalog and online presence, got some free buzz through blogs, and started making a name for her new brand.
In fact, her chandeliers were so unique and easy to use that they got picked up by some pretty big names — Disney, Mattel, and Pottery Barn Kids.
Talk about turning rejection into sweet, sweet opportunity.
Six years in, Nicole Ketchum is the full-time founder of Hey Girl Decor™— a modern chandelier and accessories company. She has been featured in over 20 magazines and spoke at ALT Summit. In this episode, Nicole shares some growth hacks for Pinterst, her experience with overseas manufacturing, and how she managed to build her business while raising her newborn daughter.
Connect with Nicole:
Website: www.heygirldecor.com
IG: @heygirldecor
Pinterest: @heygirldecor
FB: @heygirldecor
Connect with Jane Z
Instagram: instagram.com/insideoutwithjane
Website: www.insideoutwithjane.com
Email: hello@insideoutwithjane.com
Connect with Jane Z. on Instagram at @farm.to.future
36 min