#25 Jordan Bosstick of Influencer SEO on SEO Strategy for Bloggers & How to Use Pinterest Like a Pro Beyond Influential

Jordan Bosstick is the President & Cofounder of InfluencerSEO, a company that offers search engine optimization services designed specifically for influencers.
Jordan fell in love with all things related to growing a blog & earning authentic influence while working for Lauryn Evarts of The Skinny Confidential. She has a background in web development & project management, specifically with building startup social networks and Wordpress blogs. Through her company InfluencerSEO, Jordan works with dozens of Influencers to help them grow their blog traffic and income through SEO. She's an SEO wizard, and approaches growing blogs purely from a data driven, analytics perspective.
On this episode, we talk:
All things SEO for influencers - Best practices for keyword research, post length, images tags, # of posts, link building, and more! What Google is looking for when it crawls your posts How to use Pinterest content to drive traffic to your website  (FREE CHEATSHEET) RewardStyle vs. ShopStyle Good SEO vs. Common SEO Mistakes Click here to download your free Pinterest Cheatsheet! 
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SHOW NOTE TIMESTAMPS
1:54 - Jordan Bosstick is the president and co-founder of Influencer SEO, a company that offers search engine optimization services designed specifically for influencers.
2:57 - Can you tell the audience a little about your background and how you got into what you do now?
4:14 - When you were working for Lauren and optimizing blog posts, when did you realize you actually knew what you were doing and that it was working?
5:29 - To take a step back, for people who don’t know, can you explain a little bit about about what SEO is and why it matters?
6:45 - Even hearing you say that, it sounds obvious, it sounds easy, but if I’m just starting coming to you I wouldn’t even know where to start. So when people come to you, what part of the blogger journey are they usually on?
8:19 - I think you made an important point, too, that it’s not just bloggers necessarily, but it’s also businesses, it’s any kind of website. So SEO is something you should be paying attention to whether you’re writing blogs on food recipes or you’re an entrepreneur or you’re selling a product.
10:30 - Say you’re in the camp that you're getting most of your traffic from Instagram and your website isn’t getting the traffic. If I come to you, what’s included in an audit? What are the first things you’re looking at, where do we start?
12:03 - How do you find these keywords? 
13:54 - So you mentioned that you use a bunch of tools to do your keyword research. Do you have a few listeners can take a look at to get an idea?
15:41- What are the components of good SEO if it’s not just keywords?
16:59 - Google is trying to pair the person asking the question with the person who has the best answer for that question. But the question is how Google registers that. You mentioned trust, authority, and relevance, how is Google, Bing, or Yahoo looking at these things?
19:45 - So, in that example, do you know what you’re looking for when you’re going through those top 20, or do you actually have to read through each component to look for patterns?
21:15 - So when  somebody comes to you and they don’t have an SEO strategy, how are they normally coming up with their topics, titles, or ideas?
22:53 - So what do you do to really understand their brand?
25:58 - So you mentioned some technical things earlier, like what platform it’s built on, the word length of a post, image placement… Let's dig in:
So what’s the best platform if you are building a blog or website to build on?
29:12 - So what would be a good price to have someone move your site over to Wordpress from a different platform?
29:57 - So going back to talking about things that affect SEO, you mentioned ‘no big block paragraphs.’ What is the ideal word length, does it depend on the topic, how many paragraphs should you have… How is Google looking at t