51 min
25 - The Future of Web Analytics in regards to Privacy Compliance | Michael Kornobis Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
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- Marketing
Today we have another special episode for you. We invited our second strategic partner, fusedeck, to discuss web analytics's current status and future. Privacy legislation, privacy by design, session- vs. user-tracking, and late consent are just some of the buzzwords in this episode. With the launch of the GDPR in 2018, many things were supposed to change regarding online marketing. A lot has happened since then, both technically and legally. Now it’s more than just a cookie or other identifi...
Today we have another special episode for you. We invited our second strategic partner, fusedeck, to discuss web analytics's current status and future. Privacy legislation, privacy by design, session- vs. user-tracking, and late consent are just some of the buzzwords in this episode. With the launch of the GDPR in 2018, many things were supposed to change regarding online marketing. A lot has happened since then, both technically and legally. Now it’s more than just a cookie or other identifi...
51 min