44 min

256 Unconventional Wisdom is Product Managemen‪t‬ This is Product Management

    • Management

William Trump, Consumer Behavior Consultant at Swiss Re, discusses how applying behavioral science when developing insurance products can help organizations understand what drives consumer behavior and motives them to buy. Get the latest updates from the show at www.thisisproductmanagement.com.

William Trump, Consumer Behavior Consultant at Swiss Re, discusses how applying behavioral science when developing insurance products can help organizations understand what drives consumer behavior and motives them to buy. Get the latest updates from the show at www.thisisproductmanagement.com.

44 min

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