On the Brink with Andi Simon Andi Simon

Hear how Traca Savadogo found a new path to transform her life. Welcome to "On the Brink with Andi Simon," the podcast where we delve into the transformative power of self-discovery and personal growth. I'm your host, Andi Simon, and today, I am thrilled to bring you an inspiring conversation with Traca Savadogo, a renowned relationship strategist who specializes in guiding individuals on their journey to find themselves. In this episode, we'll explore Traca's fascinating journey of self-discovery, a journey that has transformed her from a place of struggle to becoming a beacon of empowerment for contless others. Traca's story is not just about overcoming obstacles; it's about embracing the power within oneself to rewrite the narrative of one's life, a power that can lead to profound transformation and joy.
Join us as we listen to Traca's journey of self-discovery. Traca's path to becoming a sought-after relationship strategist was challenging. Like many of us, she experienced doubt, uncertainty, and despair. However, through these experiences, she uncovered a profound truth: the importance of reflecting on one's own story to transform it into one where you are the hero, not the victim. One of the pivotal moments in Traca's journey was her realization of the value of connecting with strangers. As a successful TEDx speaker, she shared her insights on "Why You Should Regularly Talk with Strangers," a topic that resonated deeply with audiences around the world. Through her experiences of stepping outside her comfort zone and engaging with unfamiliar faces, Traca discovered a wealth of wisdom and perspective that enriched her life in ways she never imagined.
She had to embrace vulnerability. Should you? During our conversation, Traca opens up about the profound impact of embracing vulnerability and authenticity in her own life. She shares how she embarked on a journey of rediscovering herself, shedding layers of self-doubt and fear to reveal the bold, brave, and ultimately happy woman others saw in her all along. Through her work as a relationship strategist, Traca empowers individuals to navigate the complexities of self-discovery with courage and resilience. She emphasizes the importance of cultivating a deep self-awareness and acceptance, recognizing that true transformation begins from within.
As we delve deeper into Traca's story, we uncover invaluable insights and practical strategies for anyone seeking to embark on their journey of self-discovery. From overcoming limiting beliefs to embracing vulnerability and cultivating meaningful connections, Traca offers a wealth of wisdom that will inspire and empower listeners to embrace their journey of personal growth and transformation. Join us as we embark on a transformative journey with Traca Savadogo, exploring the power of self-discovery, resilience, and the profound impact of rewriting your story. This is "On the Brink with Andi Simon," and I'm delighted to have you with us on this incredible journey of growth and possibility.
Watch and listen to our conversation here Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored by Edie Fraser, Robyn Freedman Spizman and Andi Simon, PhD Our website: Simon Associates Management Consultants  

"Belonging to the Brand" sets forth Mark Schaefer's thinking about Innovative Marketing and Community Building. Let me introduce you to Mark Schaefer, who needs no introduction. With a career spanning decades, Mark has been a trailblazer, a thought leader, and a guide through the ever-shifting terrain of marketing and branding. From the dawn of social media to the rise of influencer marketing, Mark has not only witnessed these seismic shifts but has also been at the forefront, deciphering trends, and charting courses for success.
But what sets Mark apart isn't just his keen insight into what's happening now—it's his uncanny ability to anticipate what's coming next. While others may struggle to keep pace with the rapid evolution of our industry, Mark has a knack for spotting emerging trends and technologies before they hit the mainstream. In this podcast, we will tap into that foresight, exploring what's happening today and what lies on the horizon.
Megatrends Shaping the Future of Marketing A core theme we'll explore is bringing people together and building new communities and shared experiences. In an increasingly fragmented and polarized world, Mark understands the power of connection and is passionate about helping brands forge deeper, more meaningful relationships with their audiences.
But this podcast isn't just about theory and speculation—it's about practical insights and actionable advice that you can apply to your own marketing efforts. So, whether you're a seasoned marketer looking to stay ahead of the curve or a newcomer eager to learn from the best, I invite you to join us on this journey through the ever-changing marketing and branding landscape. Together, we'll be navigating tomorrow—and shaping the future of our industry along the way.
The Most Human Company Wins
As we wrapped up our conversation, it became clear that despite the technological advancements, the core of marketing remains unchanged: the most human company wins. In a world where AI is becoming ubiquitous, maintaining a human-centric approach is what will set successful brands apart.
To learn more about Innovative Marketing, we recommend these: Podcast: Are you Ready for the Marketing Rebellion by Mark Schaefer
Podcast: Are You Ready for the Next Data-Driven-Digital Marketing Strategy? by Patrick Van Gorder
Podcast: Fran Biderman-Gross—Feeling Frustrated With Business? Maybe It Is Time For A New Marketing Strategy?  

Hear how Myrna Soto combined her great people skills with IT and business.  Welcome to On the Brink with Andi Simon, where we delve deep into the minds of industry leaders who are shaping the future. In this episode, I'm thrilled to bring a remarkable individual who has managed to shape businesses blending her people skills with her high-tech wisdom. Please allow me to introduce you to Myrna Soto. Myrna is Founder and CEO of Apogee Executive Advisors, an advisory firm providing strategic consulting the areas of Technology Risk, Cybersecurity, Technology Integrations, Digital Transformation, and Enterprise Risk Management.
Are there lessons you can learn to propel your own success in IT and Business? How can women thrive in the complex world of IT and Business? 
Watch our conversation here Myrna Soto is featured in our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success
How to connect with Myrna
You can reach Myrna on LinkedIn or through her website ForgePointCap.com.
To learn more about this topic, we recommend these podcasts and blog: Eisha Tierney Armstrong—With The Rise Of AI, Professional Services Are Turning Into Products. Are You Ready?
 Lorraine Hariton—How Can You Build A Better Workplace For Women?
10 Tips To Empower Women In Male-Dominated IT Industry
Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored by Edie Fraser, Robyn Freedman Spizman and Andi Simon, PhD Our website: Simon Associates Management Consultants
WOMEN MEAN BUSINESS® is a registered trademark of the National Association of Women Business Owners® (NAWBO)

Esther Aguilera is one of the 102 amazing women leaders in our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success,
In a world where success is often portrayed as a linear path, Esther Aguilera's journey stands out. Born to Mexican immigrants, she defied the odds and rose to significant positions in Washington, in non-profits, and in business. . Her story is a testament to the power of determination, self-belief, and the unwavering pursuit of one's dreams, inspiring us all to embrace our own unique paths to success. Welcome to "On the Brink with Andi Simon," where we delve deep into the stories of remarkable individuals who have defied odds and shattered barriers to carve their path to success. In this episode, we have the privilege of sitting down with Esther Aguilera, a trailblazer whose journey took her first to numerous positions in Washington, D.C., to the helm of the Latino Corporate Directors Association. Her openness to new ventures and a willingness to try unfamiliar leadership roles have not only transformed her life but have also paved the way for countless others.
Esther's journey is one defined by resilience and tenacity. Growing up as the daughter of Mexican immigrants, she learned early on the value of hard work and perseverance. However, her unwavering confidence and belief in herself truly set her apart. As you listen to our conversation, consider our thoughts about "imposter syndrome." Throughout her career, Esther grappled with feelings of being an imposter - a notion that she was never fully competent, yet always completely confident. However, this blend of humility and self-assurance propelled her forward, allowing her to navigate the corporate landscape with grace and determination.
A profound commitment to diversity, equity, and inclusion lies at the heart of Esther's journey. Throughout her career, she has been a tireless advocate for Latino representation, from building diverse teams to expanding the seats held by Latinos in corporate boardrooms, recognizing the immense value that diverse perspectives bring. Under her leadership, the Latino Corporate Directors Association rapidly expanded, becoming the premier resource for Latino talent on corporate boards. Esther's unwavering dedication to championing diversity and inclusion is a powerful reminder of the importance of representation and opportunity for all of us. You will hear a woman who knew that Latinos were not moving into leadership positions, and she would help them open doors and find pathways to change these limitations.
Embark on a transformative journey with Esther Aguilera, a leader whose story resonates with us all. Her journey inspires us to embrace our strengths, confront our doubts, and forge our path with unwavering confidence. Through her reflections, insights, and profound wisdom, Esther invites us to challenge the status quo, embrace our authenticity, and dare to dream boldly. Join us as we learn from her experiences and find inspiration for our own journeys.
Watch and listen to our conversation here  
How to connect with Esther You can reach Esther on LinkedIn
Or, email her at estheraguilera@me.com
Additional resources for you Our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored by Edie Fraser, Robyn Freedman Spizman and Andi Simon, PhD. Read more about it at http://www.womenmeanbusinessbook.com My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our website: Simon Associates Management Consultants Our book website: www.andisimon.com
Read the transcript of our podcast here. (Edited for readability) Andi Simon: Welcome to On the Brink with Andi Simon. I'm Andi Simon, and as you know, my job is to get you off the brink. However, if you're stuck or stalled. Our job is to bring you interesting people. And I have a w

Welcome to On the Brink with Andi Simon, the podcast where we delve into the stories, insights and wisdom of remarkable individuals who are trailblazing paths in the corporate world. I’m thrilled to have you join us today as we embark on a transformative journey with none other than Sandra Quince, an exemplary woman executive whose journey is nothing short of inspiring. Sandra Quince’s narrative is a testament to resilience, determination and unwavering commitment to personal and professional growth. With a career spanning decades in the corporate landscape, Sandra has navigated through challenges and shattered glass ceilings and emerged as a beacon of empowerment for women everywhere.
In today's episode, we have the privilege of unraveling the layers of Sandra's remarkable journey. From her humble beginnings to her ascent to executive leadership, Sandra's story is a poignant reminder of the power of perseverance and self-belief in the face of adversity. As we delve deeper into Sandra's narrative, we cannot help but be captivated by her profound insights into leadership and inclusivity. Sandra's wisdom transcends traditional notions of authority and is rooted in empathy, compassion, and a deep-seated commitment to fostering inclusivity and acceptance.
Throughout our conversation, Sandra imparts invaluable lessons on the art of influence and the importance of cultivating diverse and inclusive cultures within organizations. Her belief in the transformative power of diversity is a guiding light for leaders aspiring to create environments where every voice is heard, valued, and respected. Moreover, Sandra's mantra of "owning your career" is a powerful reminder that in a world where opportunities are abundant yet fiercely competitive, it's imperative to take charge of our own destinies. Sandra's journey is a testament to the fact that when we assert ourselves and take ownership of our paths, we pave the way for success on our own terms.
As we navigate the intricacies of Sandra's narrative, it becomes evident that her journey is not merely about personal triumphs but about paving the way for future generations of women leaders. Through her mentorship, advocacy, and unwavering commitment to championing diversity and inclusion, Sandra continues to drive positive change in the corporate landscape. I invite you to join us on this enriching journey as we unravel the tapestry of leadership with Sandra Quince. Her story is a testament to the transformative power of resilience, wisdom, and the unwavering belief in one's ability to shape their destiny.
Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored by Edie Fraser, Robyn Freedman Spizman and Andi Simon, PhD Our website: Simon Associates Management Consultants
Read the transcript of our podcast here (edited for readability and grammatical correctness): Andi Simon: Welcome to On the Brink with Andi Simon. I am Andi Simon, your podcast host, and your guide. Remember, my job is to help you get off the brink. I find people who are going to do just that to help you. These words are very intentional: See, feel, and think in new ways so that you can change them. And I often tell people the brain hates me. It doesn't want to change. I'd rather stay where you are, even when you know it's better to be different and do something better. It's challenging for you to learn new techniques and begin to thrive with them. So today, I have a wonderful woman, Sandra Quince, with us. You can see her beautiful smile. I will tell you about her briefly, but she's also part of our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success. So I will show you her picture here, which is gorgeous, and she has a beautiful

Hear how we can all embrace the notion of productization, not fear it Today I bring to you an exceptional businesswoman and innovator whom I would also call a futurist, Eisha Tierney Armstrong. Eisha specializes in helping B2B companies transform their customized services into more scalable products. In other words, she helps them productize, which is also the title of her best-selling book. She shows businesses how to take a service that is delivered by people and standardize it, usually by automating it with technology. This is not to be feared, she says, but welcomed, because of the many possibilities it enables. Listen and share!
Watch and listen to our conversation here
Key takeaways from our discussion: B2B buyers are changing. They’re more comfortable buying products, not talking to people, doing all their research on the internet.  The cultural attributes that make you a great professional services firm, like always knowing the answer to a client question, can actually get in the way of productizing. Because if you’re productizing and trying to innovate, you don’t necessarily know what the right answer is. You have to go out and learn and be open to failure and experimentation and not seeing failure as a bad thing.  One of the cultural attributes that’s really important to do this successfully is the ability to learn and be open to change. People get afraid and they think, Am I going to lose my job? Am I still going to have value? How am I going to keep up with all the skills required? Those are very valid, important fears. But the most exciting thing about productization is the potential for growth. You can now grow faster than the rate at which you have to add headcount. You can serve new markets. You can impact more people and that can be very rewarding. We are at the precipice of a massive explosion in growth and if we focus on that, people will be more willing to embrace the change. How to connect with Eisha You can find Eisha on LinkedIn and her website Vecteris. You can also email her at eisha.armstrong@vecteris.com.
Want to learn more about preparing your business for the future, now? Check out these: Unlocking New Opportunities: Exploring Blue Ocean Strategy® To Understand Your Future Customers Navigating The Future: The Vital Need For Leadership Training In The Post-Pandemic Era Jennifer Kluge—Meet The Leader To Build Your Business Into One Of The Best And Brightest Byron Reese—How Humans Learned to See the Future, and You Can Too! Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored by Edie Fraser, Robyn Freedman Spizman and Andi Simon, PhD Our website: Simon Associates Management Consultants
Read the transcript of our podcast here  Andi Simon: Welcome to On the Brink With Andi Simon. Hi, I’m Andi Simon. I’m your host and your guide. My job is to help you get off the brink. I’ve been doing this for almost 400 podcasts now, and it’s absolutely wonderful that you, our audience, keep enjoying it, sending us ideas about people whom we should interview and really celebrating the fact that you’ve gotten off the brink, picking up ideas from the people we bring to you to help you do something important for you to change. You need to see, feel, and think in new ways.
I always say you take your observations and turn them into innovations, and today is particularly interesting. For that reason, I have Eisha Armstrong here. Jennifer McCollum (who was on this podcast in August of last year) brought her to us and suggested we should have a conversation, particularly about the work she’s doing in the B2B world of professional services. But I think it’s important for you listening to her to see what she sees out in the market and