The value of education in marketing with Ireland's greatest marketer, Colin Lewis Call To Action

We sneaked up the river Liffey in a Viking long boat and kidnapped arguably Ireland’s greatest marketer for a natter; Colin Lewis. 

 

Colin’s vast experience and multiple industry awards come from a career that includes working at iconic brands like BMI, 118118, Thomas Cook and CityJet, and from working all over the world, from Australia to Hong Kong, Japan, and the UK and Ireland. He’s also a speaker, lecturer and teacher, educating brands such as Unilever, Facebook, Ryanair, and Heineken.

 

This pod is packed with nuggets of golden insight as Colin talks to us on strategy, friction, robot car racing, the value of teaching and education in marketing, how to truly be market orientated, turning into a grumpy old man, and lots more.

 

We also assume he has an exclusive membership for The Long Room Library at Dublin’s Trinity College, as he is one of the best-read people we’ve ever spoken to, and he’s shared tonnes of tomes below.

/////

Colin Links:


 

Follow Colin on LinkedIn


And on Twitter


Read his Marketing Week articles


And check out his website


 

Book Recommendations: 

 


Good Strategy Bad Strategy by Richard Rumelt 


How Brands Grow by Byron Sharp 


The Creativity Code by Marcus Du Sautoy


Vanished Kingdoms by Norman Davies


Positioning: The Battle for Your Mind by Al Ries, Jack Trout, Philip Kotler 


Deep Work by Cal Newport


Competitive Strategy by Michael E. Porter


Sapiens by Yuval Noah Harari


The War of Art by Steven Pressfield


Turning Pro by Steven Pressfield 

/////