7 min
#26 - Your Agency Relationship Is Doomed (Part 1) - with Megan Zink The Revenue Cafe
-
- Marketing
On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Megan Zink, the Sr. Director for Demand Gen Marketing at ReviewTrackers. She shares how their aggressive growth led them externally to work with an agency. While not all agency relationships pan out, the demands of their goals led them to one that helped them meet their targets in PPC and SEO.
HIGHLIGHT QUOTES
Stats indicate that working with an agency can 1.7x immediately- Megan: "Patience is a virtue here. But, since that time, these were some really exciting stats for me to see and share with you. We've generated over $800,000 in the pipeline for about almost $500,000 spent. So we've definitely 1.7-ed it."
Partnering with an agency has increased branded keyword searches - Megan: "We've also increased our branded keyword searches for ReviewTrackers, things like that, by 142% each. So that, to me, is a really good indicator that we're starting to take hold in the market, and then also increase total opportunities from organic search by 366%."
You can find out more about Megan in the link below:
LinkedIn: https://www.linkedin.com/in/megan-zink/
Check out more Hot Takes on revenue acceleration on our website below!
Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com
On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Megan Zink, the Sr. Director for Demand Gen Marketing at ReviewTrackers. She shares how their aggressive growth led them externally to work with an agency. While not all agency relationships pan out, the demands of their goals led them to one that helped them meet their targets in PPC and SEO.
HIGHLIGHT QUOTES
Stats indicate that working with an agency can 1.7x immediately- Megan: "Patience is a virtue here. But, since that time, these were some really exciting stats for me to see and share with you. We've generated over $800,000 in the pipeline for about almost $500,000 spent. So we've definitely 1.7-ed it."
Partnering with an agency has increased branded keyword searches - Megan: "We've also increased our branded keyword searches for ReviewTrackers, things like that, by 142% each. So that, to me, is a really good indicator that we're starting to take hold in the market, and then also increase total opportunities from organic search by 366%."
You can find out more about Megan in the link below:
LinkedIn: https://www.linkedin.com/in/megan-zink/
Check out more Hot Takes on revenue acceleration on our website below!
Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com
7 min