On the Brink with Andi Simon Andi Simon

Welcome to On the Brink with Andi Simon, the podcast where we delve into the stories, insights and wisdom of remarkable individuals who are trailblazing paths in the corporate world. I’m thrilled to have you join us today as we embark on a transformative journey with none other than Sandra Quince, an exemplary woman executive whose journey is nothing short of inspiring. Sandra Quince’s narrative is a testament to resilience, determination and unwavering commitment to personal and professional growth. With a career spanning decades in the corporate landscape, Sandra has navigated through challenges and shattered glass ceilings and emerged as a beacon of empowerment for women everywhere.
In today's episode, we have the privilege of unraveling the layers of Sandra's remarkable journey. From her humble beginnings to her ascent to executive leadership, Sandra's story is a poignant reminder of the power of perseverance and self-belief in the face of adversity. As we delve deeper into Sandra's narrative, we cannot help but be captivated by her profound insights into leadership and inclusivity. Sandra's wisdom transcends traditional notions of authority and is rooted in empathy, compassion, and a deep-seated commitment to fostering inclusivity and acceptance.
Throughout our conversation, Sandra imparts invaluable lessons on the art of influence and the importance of cultivating diverse and inclusive cultures within organizations. Her belief in the transformative power of diversity is a guiding light for leaders aspiring to create environments where every voice is heard, valued, and respected. Moreover, Sandra's mantra of "owning your career" is a powerful reminder that in a world where opportunities are abundant yet fiercely competitive, it's imperative to take charge of our own destinies. Sandra's journey is a testament to the fact that when we assert ourselves and take ownership of our paths, we pave the way for success on our own terms.
As we navigate the intricacies of Sandra's narrative, it becomes evident that her journey is not merely about personal triumphs but about paving the way for future generations of women leaders. Through her mentorship, advocacy, and unwavering commitment to championing diversity and inclusion, Sandra continues to drive positive change in the corporate landscape. I invite you to join us on this enriching journey as we unravel the tapestry of leadership with Sandra Quince. Her story is a testament to the transformative power of resilience, wisdom, and the unwavering belief in one's ability to shape their destiny.
Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored by Edie Fraser, Robyn Freedman Spizman and Andi Simon, PhD Our website: Simon Associates Management Consultants
Read the transcript of our podcast here (edited for readability and grammatical correctness): Andi Simon: Welcome to On the Brink with Andi Simon. I am Andi Simon, your podcast host, and your guide. Remember, my job is to help you get off the brink. I find people who are going to do just that to help you. These words are very intentional: See, feel, and think in new ways so that you can change them. And I often tell people the brain hates me. It doesn't want to change. I'd rather stay where you are, even when you know it's better to be different and do something better. It's challenging for you to learn new techniques and begin to thrive with them. So today, I have a wonderful woman, Sandra Quince, with us. You can see her beautiful smile. I will tell you about her briefly, but she's also part of our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success. So I will show you her picture here, which is gorgeous, and she has a beautiful

Hear how we can all embrace the notion of productization, not fear it Today I bring to you an exceptional businesswoman and innovator whom I would also call a futurist, Eisha Tierney Armstrong. Eisha specializes in helping B2B companies transform their customized services into more scalable products. In other words, she helps them productize, which is also the title of her best-selling book. She shows businesses how to take a service that is delivered by people and standardize it, usually by automating it with technology. This is not to be feared, she says, but welcomed, because of the many possibilities it enables. Listen and share!
Watch and listen to our conversation here
Key takeaways from our discussion: B2B buyers are changing. They’re more comfortable buying products, not talking to people, doing all their research on the internet.  The cultural attributes that make you a great professional services firm, like always knowing the answer to a client question, can actually get in the way of productizing. Because if you’re productizing and trying to innovate, you don’t necessarily know what the right answer is. You have to go out and learn and be open to failure and experimentation and not seeing failure as a bad thing.  One of the cultural attributes that’s really important to do this successfully is the ability to learn and be open to change. People get afraid and they think, Am I going to lose my job? Am I still going to have value? How am I going to keep up with all the skills required? Those are very valid, important fears. But the most exciting thing about productization is the potential for growth. You can now grow faster than the rate at which you have to add headcount. You can serve new markets. You can impact more people and that can be very rewarding. We are at the precipice of a massive explosion in growth and if we focus on that, people will be more willing to embrace the change. How to connect with Eisha You can find Eisha on LinkedIn and her website Vecteris. You can also email her at eisha.armstrong@vecteris.com.
Want to learn more about preparing your business for the future, now? Check out these: Unlocking New Opportunities: Exploring Blue Ocean Strategy® To Understand Your Future Customers Navigating The Future: The Vital Need For Leadership Training In The Post-Pandemic Era Jennifer Kluge—Meet The Leader To Build Your Business Into One Of The Best And Brightest Byron Reese—How Humans Learned to See the Future, and You Can Too! Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored by Edie Fraser, Robyn Freedman Spizman and Andi Simon, PhD Our website: Simon Associates Management Consultants
Read the transcript of our podcast here  Andi Simon: Welcome to On the Brink With Andi Simon. Hi, I’m Andi Simon. I’m your host and your guide. My job is to help you get off the brink. I’ve been doing this for almost 400 podcasts now, and it’s absolutely wonderful that you, our audience, keep enjoying it, sending us ideas about people whom we should interview and really celebrating the fact that you’ve gotten off the brink, picking up ideas from the people we bring to you to help you do something important for you to change. You need to see, feel, and think in new ways.
I always say you take your observations and turn them into innovations, and today is particularly interesting. For that reason, I have Eisha Armstrong here. Jennifer McCollum (who was on this podcast in August of last year) brought her to us and suggested we should have a conversation, particularly about the work she’s doing in the B2B world of professional services. But I think it’s important for you listening to her to see what she sees out in the market and

Hear how to answer the question: Why should your customers care? I always say, in my coaching or our leadership academies or my workshops, the more ideas you have, the more likely you will have big ones. And they come at the intersections. Big ideas are actually already in your head waiting for those a-ha moments where you might say, Wow, I’m onto something. My podcast guest today can help you do just that. Fran Biderman-Gross is going to help you see yourself through a fresh lens, feel differently about what you’re doing and why, and think about how to make some changes. We know that change is painful and we don’t always like it, but often it’s necessary to get where we want to go. Listen, learn, and share.
Watch and listen to our conversation here
Key takeaways from today: Buyers are informed. They have access to information in record speed and record time. Informed buyers need a reason to believe. Then you must make the emotional connection to why your product matters to them. Today, purchases have to be meaningful. People crave emotional connection. It is no different with services and products. Consumers are demanding it. They are voting with their dollars and demanding it. Why is the world a better place with what you are offering your customers? You fundamentally must understand who your customers are and what they want, what matters to them. How to connect with Fran You can reach out to Fran on LinkedIn, Facebook, Instagram and her website Advantages.net. You can also email her at getnoticed@advantages.net. and check out her book: How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit
Want a deeper dive into how to market for success? We recommend these as a starting point:  Mark Schaefer—Are You Ready For The Marketing Rebellion? Patrick Van Gorder—Ready For The Right Data-Driven Digital Marketing Strategy To Expand Your Business? Melissa Copeland—Want Your Business To Be Successful? Start With A Great Customer Experience Aviva Ajmera—First Get That Great Strategy. Then Tackle How To Get It Done! Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored by Edie Fraser, Robyn Freedman Spizman and Andi Simon, PhD Our website: Simon Associates Management Consultants
Read the transcript of our podcast here  Andi Simon: Welcome to On the Brink With Andi Simon. Hi, I’m Andi Simon. I’m your podcast host, and as you know, my job is to help you see, feel and think in new ways. I go looking for interesting people who are going to help me do that. Today is a day when we’re all on the brink. We don’t know if we’re going to soar or fall, but the ladder is there for us to climb. But sometimes we need new ideas. We need to fill our head. Remember, the more ideas you have, the more likely you will have big ones. And they come at the intersections. So as you listen to our podcast, things are going to come your way and you’re going to say, That’s a big idea. It’s actually sitting in your head waiting for it to happen, but I’m happy to share.
So I have a wonderful woman here today to help you do just that. She’s going to help you see yourself through a fresh lens, feel differently about what you’re doing and why, and think about how to make some changes because change is painful and we don’t always like it. Fran Biderman-Gross is our guest today. A little bit about Fran. She is here smiling at you, and she is going to smile through her whole time together because she is just a very happy, wonderful woman with lots to share with you.
Fran Biderman-Gross is the founder and CEO of Advantages, an award winning branding and marketing agency and among The Fortune 500 Best Places for Entrepreneurs. I’m

She was absolutely determined to succeed. Hear how you can be too! I always want to bring interesting people to On the Brink with Andi Simon. You will love this interview with Maryles Casto. Her journey has been extraordinary, largely because of her ability to listen carefully, understand people’s needs, and create solutions that are part of her personal style and amazing business savvy. Thanks to an unquenchable can-do attitude and sheer hard work, Maryles made her travel agency the go-to travel company in Silicon Valley, serving the biggest names in tech and beyond. Listen to her story, get inspired, and please share.
Watch and listen to our conversation here
About Maryles: “Asian hospitality with Yankee business sense” Born in the Philippines, Maryles Casto is a pioneering travel industry executive and entrepreneur with 47 years of experience founding and leading companies to profitability. A former Philippine Airlines flight attendant, Casto created and helmed Silicon Valley-based Casto Travel, the West Coast’s largest privately owned travel management agency. (Casto Travel was frequently ranked among the Top 100 Fastest Growing Businesses in Silicon Valley and San Francisco, and ranked second in revenues among Silicon Valley women-owned businesses by Silicon Valley Business Journal in 2006.) In 2019, she sold the company to Flight Centre Travel Group of Australia. She is also the founder and owner of Casto Travel Philippines, Inc., as well as chairwoman and CEO of MVC Solutions, which provides travel industry businesses with back-office support, accounting and other services.
Maryles has served on many business, civic and philanthropic boards, including the Commonwealth Club of California. She has been International Chair of the Committee of 200, an invitation-only group for the world’s most successful entrepreneurs, and she is a founding member of the Northern California branch of the International Women’s Forum.
You can connect with Maryles on LinkedIn and her website, or email her at maryles.casto@castotravel.ph.
Key takeaways from our interview: Business is all about anticipating the client’s needs. If you can’t believe in what you or your company is, how can you go out and sell? It’s not what you do. It’s what the clients are asking for. “There is a hole in the cloud, and whatever I do, I always have a hole in the cloud to get out.” It’s time for us to be kind to each other. More stories of women who dreamed big and achieved success in business:  Debra Clary—Yes, You Can Become The Curious Leader You Were Meant To Be! Roseann and Clara Sunwoo—How Did Roseann And Clara Sunwoo Build A Successful Women’s Fashion Brand? Gemma Toner—An Exciting Woman Took A Moment Of Inspiration To Transform Other Women Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored by Edie Fraser, Robyn Freedman Spizman and Andi Simon, PhD Our website: Simon Associates Management Consultants
Read the transcript of our podcast here  Andi Simon: We’re giggling. But welcome to On the Brink With Andi Simon. I’m here to help you see, feel and think in new ways. My job is to get you off the brink, and our podcasts are here to bring people to you whom you might not know or meet people who have stories to share that are going to help you change your story. Now remember, every time you hear someone’s story, your own brain begins to shift things around until you go, oh, I can do that! Or wow, what a great idea.
And so the whole idea of a podcast, whether you visualize it and see it or you listen to it, is to help you see, feel and think in new ways so that you can soar. And that’s why I bring wonderful people here, and people bring wonderful people

Curiosity is contagious. Curiosity can be learned. So be curious! Sometimes, we meet people who make us pause for a moment and ask how we are building the life that we want to live. It is not about mimicking their lives. It is about understanding how they have stopped what they’re doing and begun reflecting on whether this was a life they wanted. That’s what happened when I met Dr. Deborah Clary. We met through the Women Business Collaborative (WBC). Deb and I were involved in WBC and found ourselves sharing our life journeys in different discussions. She was the right person to bring onto our podcast to share her career and how she has taken a turn in new directions. As you listen in, think about your own life.
Watch and listen to our conversation here
An accomplished woman leader not afraid to learn new things Dr. Debra Clary is the Founder and CEO of Elevascent, a personal growth and performance development company focused on helping individuals and teams accelerate growth through curiosity. This experience comes from three decades of executive leadership roles at Frito-Lay, Coca-Cola, Jack Daniel’s and Humana. In addition, Dr. Clary is also an author, global speaker, playwright, off-Broadway performer and an award-winning film producer. She holds a doctorate in leadership and organizational development from George Washington University, and received the Ralph Stone Leadership Award for exemplary leadership. She is also a board director for Health E-Commerce.
In our podcast, we talk about women discovering their purpose and not letting others define them. And we share Debra’s life story as a model for you, our audience, to think about as you step along on your pathway. Own your career, and enjoy it.
Contact Debra You can connect with Debra on LinkedIn, Facebook, and her website, or email her at debra@debraclary.com.
Want more inspiring stories of women owning their careers and taking charge of their lives? Here are some of our favorites: Shellye Archambeau Is Unapologetically Ambitious And Shows Us How We Can Be Too Kerry Flynn Barrett—Learn Why So Many Brilliant Women Have Ditched The Corporate Ladder To Start Their Own Business Sarah Soule—Busting Those Stereotypes of Women Lisa Caputo—Smashing The Myths Of What Women Can Accomplish Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored by Edie Fraser, Robyn Freedman Spizman and Andi Simon, PhD Our website: Simon Associates Management Consultants
Read the transcript of our podcast here  Andi Simon: Welcome to On the Brink With Andi Simon. I’m Andi Simon. I’m your host and your guide. As you know, I’m a corporate anthropologist, and I specialize in helping organizations change and particularly the people inside them. And I really like to go looking for people to interview. And many of you send me people to interview. So it’s so much fun to share. I look for people who can help you see, feel and think in new ways.
And I use those words intentionally because you decide with the eyes and the heart. So how something feels is going to help you decide how to think about it. But what matters to me is that unless I can open your mind to see opportunities, possibilities, and be curious, you are going to see what’s all around you and opportunities are all there. So today I have a wonderful, wonderful woman to come and share with you her wisdom around curiosities.
Debra Clary is a Doctor of Organizational Design, but she’s also someone who has culled her skills inside corporate and has now launched herself outside corporate as an entrepreneur to help many companies begin to see themselves through a fresh lens. Very anthropological. Let me tell you a little bit more about her, and then I’ll a

Hear how when you allow life to unfold, you find that miracles happen I first interviewed Dr. Srikumar Rao in July 2023 and was so deeply inspired by the wisdoms he shared with us that I wanted to have him back so he could teach us more. And he does. The title of his new book is Modern Wisdom, Ancient Roots, in which he offers solid tools we can use to let go of the mental chatter that gets in the way of seeing what’s possible. The universe is benevolent, Dr. Rao says, it’s your friend, and when we understand this, that’s when we can change our story and thus, the direction of our lives. Are you ready to make a change, today?
Watch and listen to our conversation here
Some of Dr. Rao’s wisdoms which you can apply to your own life The most important thing is not what you’re doing but who you are being as you do it. Too often we get hung up on the doing, and we completely miss the fact that being is much more important than the doing. Allow life to unfold. And as you do, you find that miracles happen, and they happen on a regular basis. We never experience life the way it is. We always experience life according to the story we tell ourselves about it. When you change your thinking from the universe is indifferent to the universe is friendly, your experience of life has such a tremendous transformation. Open yourself up to possibilities. The universe is benevolent. The universe is your friend. Recognize that it’s your friend. And the more you do this, the more signs you will get that it in fact is your friend. Your job in this life is to recognize who you really are and cast yourself free from this cage in which you have ensnared yourself. Trust yourself and recognize that the door to your prison is always open and unlocked. All you have to do is open the door and step out of it. Why does the universe give you stuff you don’t want? Well, the universe doesn’t give you what you want, but gives you exactly what you need for your learning and growth. We all have mental chatter. And the problem is not that you have mental chatter, the problem is you identify with your mental chatter. So sit back and observe your mental chatter. Observe yourself feeling worried. Observe yourself feeling anxious. And as you create that distance, you no longer have your mental chatter. You’re the observer of the mental chatter. Then it loses its ability to take you to places you don’t want to go. To contact Dr. Srikumar Rao You can reach out to Dr. Rao on LinkedIn, Twitter or his website, The Rao Institute. Watch his TED Talk here and email him at srikumar.rao@theraoinstitute.com.

More inspiration for finding joy and purpsoe on your life journey: Blog: Time to Add Gratitude to Your Life—And Your Company’s Culture! Blog: You Can Find Joy And Happiness In Turbulent Times! Podcast: Richard Sheridan—How To Lead With Joy And Purpose! Podcast: Meg Nocero—Can You Feel Joy As You Rethink Your Life? Additional resources for you My two award-winning books: Rethink: Smashing The Myths of Women in Business and On the Brink: A Fresh Lens to Take Your Business to New Heights Our new book, Women Mean Business: Over 500 Insights from Extraordinary Leaders to Spark Your Success, co-authored by Edie Fraser, Robyn Freedman Spizman and Andi Simon, PhD Our website: Simon Associates Management Consultants
Read the transcript of our podcast here  Andi Simon: Welcome to On the Brink With Andi Simon. I’m Andi Simon. I’m your host and your guide. And as you know, this podcast is designed to help you get off the brink. The one thing we don’t want you to do is get stuck or stalled. But you can begin to understand how you can change. And that’s what we like to help people and their organizations do.
So today, I have a wonderful gentleman here, and Doctor Rao did a podcast with us earlier, last July in fact, that was just a hit, but he’s got a new book coming out. Actually, it’s out and I hav