27. ABM: It’s all about the alignment | Shutterstock

In this episode of Let's Talk ABM Declan chats to Alessandra Possamai, ABM Manager at Shutterstock. A passionate B2B Marketer with a real talent for Account-based Marketing, Alessandra is seeing huge success with her ABM strategy, creating personalized Account Experiences that deliver a truly customized buyer journey.

Here's what they cover:

- How alignment with Sales moves the ABM dial

- Why the account experience lies at the heart of an ABM strategy

- What are some of the hardest parts of ABM

- Advice on how to succeed at Account-based Marketing