The Chicago-based fast casual Wow Bao isn't just an exciting Asian fast casual with a lot of opportunity for growth at a time when Americans are more interested in global flavors than ever. It's also a tech-forward concept that has leaned into platforms like kiosks and digital ordering way before other foodservice brands.
Spearheading that innovation is president Geoff Alexander. In this two-part conversation with QSR editor Sam Oches, Alexander first shares the story of how Wow Bao came to be and why it strives to stay so far ahead of technology trends, and then discusses how Wow Bao has responded to the coronavirus crisis—including a new off-premises strategy that, true to form, is way ahead of the curve.
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