278: The Digital Transformation with Howard T of FROM The Startup Junkies Podcast

Summary:
 
Thanks for joining us for another Startup Junkie episode!
 
This week we welcome special guest Howard Tiersky of FROM, a Digital Transformation Agency, onto our podcast! We are also joined by co-hosts Caleb Talley and Davis Mcentire, who were both honored and excited to discuss the digital transformation age with Tiersky. 
 
Tune in now!



Shownotes:
(1:00) Introducing Howard Tiersky of FROM
(4:56) The Evolution of Brands Needing an Online Presence
(7:30) The Process of Evaluating Your Digital Marketing
(10:44) Difference Between Art and Business
(12:04) Addressing Website Problems 101
(18:42) The Journey Into Public Speaking
(22:49) What Does Winning Look Like?
(26:56) From the Dot Com Days to Today
(31:28) Three Ways to Make Digital Customers LOVE Your Brand
(32:52) Advice to the Past Self
(34:56) Closing Remarks
 



Links:
Davis McEntire 
Caleb Talley
Howard Tiersky
FROM



Quotes:
"You think you've got a great website because it's pretty, but here's a video of people sitting down trying to use it, and they're trying to solve particular problems. They have a decision process they're going through and you are not meeting their needs."
(8:23) - Howard Tiersky
 
"Whether it's a website or an app or any kind of touch point with the customer, I think the first thing you want to ask is 'What's our definition of success?'" 
(12:33) - Howard Tiersky
 
"The three things that make brands that are really loved is one, meeting customer's needs, two, occasionally doing something extra that delights the customer, and the third is to stand for something that the customer really cares about." (31:34) - Howard Tiersky
 
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