#283: Chris Weil, Horizon Sports & Experiences - Building the Live Sports Economy

Chris Weil is the Co-Founder and CEO of Horizon Sports & Experiences and one of the most influential executives in modern sports marketing. Prior to launching Horizon, Chris spent more than two decades as Chairman and CEO of Momentum Worldwide, leading the global agency through massive growth and helping redefine how brands connect with fans through live sports, entertainment, and experiential marketing.

At Horizon, Chris has returned to the private sector to build a next-generation sports and experiences platform designed for a post-COVID world. The firm operates across owned and represented IP, media rights, sponsorships, and brand strategy—anchored by a belief that live sports remain the most powerful driver of engaged audiences. From pickleball and women’s basketball to emerging leagues and global events, Chris shares how Horizon evaluates risk, invests capital, and builds scalable sports properties.

In this conversation, Chris offers a candid look at the evolution of live sports, the accelerating role of data and AI in decision-making, and the changing dynamics of college athletics, women’s sports, and global mega-events. His perspective reflects decades of leadership at the highest level—and a clear-eyed view of where sports, media, and brand partnerships are headed next.

Podcast Chapters:

01:48 The Evolution of Live Sports Post-COVID

04:53 Building IP in the Live Sports Space

07:26 The Rise of Women's Sports and Brand Engagement

09:33 Navigating the Changing Landscape of Collegiate Sports

15:25 The Future of Sports Marketing and AI Integration

21:53 Consumer Habits and the New Generation of Sports Fans

26:51 Capitalizing on Major Sporting Events

29:26 Balancing Growth and Opportunity in a Busy Market