283 | Who Do I Write My Book For? (HOT SEAT)

You might think that writing a book is hard, and you'd be right. But writing the book isn't the hardest past - it's figuring out the positioning of it.

• If you're going to write a book...write a freaking book
• How you should approach the branding and positioning of the book
• The two different types of value and the positioning mistake authors make

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Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today.

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Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

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