44 min
#284 - Mike Xhaxho - From Viral Tik Tok To 10M+ Brand DTC POD: How The Best Brands Are Built
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- Marketing
Mike Xhaxho, an Albanian-American entrepreneur, started his career in finance and investment banking. After leaving finance, he created one of the first creator led fitness app business, which he scaled and sold, before finding his way into e-commerce and importing rattan bags. In 2020, he noticed a whitespace in the market around hydration products, and Waterboy was born.
Mike Xhaxho, an Albanian-American entrepreneur, started his career in finance and investment banking. After leaving finance, he created one of the first creator led fitness app business, which he scaled and sold, before finding his way into e-commerce and importing rattan bags. In 2020, he noticed a whitespace in the market around hydration products, and Waterboy was born.
44 min