#29 Building the world's biggest baby brand with Twistshake CEO/Co-founder Camillo Eriksson

Camillo Eriksson, co-founder and CEO of Twistshake, joins us to talk about building the world's biggest baby brand. We cover topics like expanding to 70 markets, launching a dozen or so innovative products each year, and doing influencer marketing on a massive scale.

Learn more:

⁠https://generogrowth.com/⁠

⁠https://www.instagram.com/twistshakebaby/⁠

⁠https://www.linkedin.com/in/camillo-eriksson-770480b8/⁠

(0:00) Introduction

(0:52) The baby bottle that started it all

(5:14) The early days

(9:33) Meaning, hard work and avoiding burnout

(13:31) The process for consistently launching innovative new products

(20:16) How they succeeded with influencer marketing

(25:16) Twistshake’s 3 pillars for growth

(28:32) The uncomplicated way to expand internationally

(34:00) Focusing on profitability and doubling AOV

(38:23) Company culture and focusing on what matters