29: How To Create A Culture Of Belonging At Work: Put People At The Center

Join Empovia (formerly Change Catalyst) Founder & CEO Melinda Briana Epler in conversation with Kat Gordon, CEO and Founder of the 3% Movement, as Kat talks about the evolution of gender equity in the advertising space. 

Melinda and Kat go deep on:

• Kat’s background as a creative director and what led her to create the 3% Movement
• How she helped move the industry from 3% of female creative directors to 29%
• How to create a culture of belonging in the workplace, and the importance of putting people at the center

Highlights from the Conversation

"Working from home in an absolutely impossible situation where society has failed us and I am nervous that the motherhood penalty is being reinforced with every Zoom call where a child is there, needs something, interrupts or the mother attends to the child at a particular point."

“I think so much of belonging is about having the courage to ask and engage your employees in ongoing conversation about what's working for them, what's making them anxious, what do they need."

Learn more about Kat Gordon and The 3% Movement at https://www.3percentmovement.com/

Additional Resources

• “50 Things to Create a More Anti-Racist Workplace” by The 3% Movement
• “The Elephant on Madison Avenue” by The 3% Movement
• “Permission to Feel” by Mark Brackett
• Leading With Empathy & Allyship Episode 13: "Women Championing Women with Brenda Darden Wilkerson”

[image description: image of Kat Gordon (a White woman with short hair, smiling) and Melinda Briana Epler (a White woman with red hair and glasses, smiling), with the text "how to create a culture of belonging at work: put people at the center" and a black and white background with white text]

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Producer: Juliette Roy

Project Manager: Sally Moywaywa

Finance & Operations: Renzo Santos

Diversity & Inclusion Specialist: Antonia Ford

Created by: Melinda Briana Epler

For more about Empovia, and to join us for a live recording, visit changecatalyst.co/allyshipseries

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