296: Communicating Your Value in a Challenging Economy with Gavin Page

Gavin Page joins Collin Stewart on the Predictable Revenue Podcast to discuss the changes that have occurred in sales development and how to communicate your value in a challenging economy. 

Gavin Page is the Founder and Director of Excelerate360, an end-to-end sales service, that provides support and resources to clients at each stage of their sales cycle.

Highlights include: how sales development has changed (0:55), dynamics of sales with tightened budgets (4:46), what we can do differently now to hit sales quota (8:29), targeting is more important than messaging (13:36),  shorter-term investment decisions (16:08), identifying the right ICP (21:49), and moving away from sales scripts (29:08).

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