2B Bolder Podcast : Career Insights for the Next Generation of Women in Business & Tech Mary Killelea

In episode #96 of the 2B Bolder podcast, joined by two trailblazing women in the world of public relations and social media. Join me as we sit down with Carey Balogh and Lauren Genest, the dynamic duo behind Brand Groupies, a powerhouse agency revolutionizing the PR landscape.
In this episode, Carey, the founder and CEO, and Lauren, the Partner & President of Brand Groupies, share their unique career journeys, insights, and innovative strategies that have positioned their agency at the forefront of the industry. Since its inception in 2015, Brand Groupies has been a beacon for B2B companies and visionary leaders in sectors like architecture, engineering, construction, design, and real estate, helping them to amplify their brands with a distinctive blend of social media and public relations.


Dive into the world of "SOPR," a term coined by our guests that symbolizes the seamless integration of social media and PR. Discover how Carey and Lauren make their clients the rock stars of their industries and gain valuable insights into the evolving landscapes of PR and social media.


Episode Highlights:
Career Insights: Carey and Lauren recount their professional backgrounds and the pivotal moments that led to their success with Brand Groupies.The Evolution of PR: Lauren discusses the transformation of PR in the past five years and her predictions for the future.Social Media Strategies: Carey delves into the evolution of social media for B2B brands and key priorities in the current landscape.Passion for PR and Podcasts: Lauren shares what she loves most about PR and podcast management.Client Collaboration: Lauren reveals her approach to working with new clients, blending strategy and creativity.Advice for Aspiring Professionals: Carey offers guidance for women starting in PR or social media.Agency vs. Client Experience: Lauren weighs in on the benefits of agency-side versus client-side experience in PR and social.Hiring the Best: Carey discusses the qualities and skills she looks for in candidates.Entrepreneurial Insights: Carey shares lessons and advice for those aspiring to start their own business.Female Leadership Strengths: Lauren reflects on the strengths that have contributed to their business success.The Meaning of 2B Bolder: Both guests share their personal interpretations of what it means to be bolder.Building a Personal Brand: Carey offers advice on the critical aspects of developing a strong personal brand.Resilience in PR and Social Media: Lauren talks about maintaining resilience and avoiding burnout in a demanding industry.Reflective Advice: Both guests share what advice they would give to their younger selves.Don't miss this empowering conversation filled with practical wisdom, career advice, and inspiring stories. Tune in to learn how Carey and Lauren are redefining the PR industry and encouraging others to be bolder in their careers.
Resources:
Visit Brand Groupies for more information.Connect with Brand Groupies on LinkedIn.Follow Carey Balogh on LinkedIn.Connect with Lauren Genest on LinkedIn.Support the show

In this episode #95 of the 2B Bolder Podcast, we had the pleasure of hosting Stephanie Brown, the  founder of Creative Career Level Up. Stephanie's impressive resume includes roles at industry leaders like Nike and Apple. She is the author fo the book, 'Fired: Why Losing Your Job is the Best Thing That Can Happen to You'.

Stephanie shared her transformative journey from being a Brand Director to facing unemployment, and then achieving her dream role, emphasizing that setbacks can be setups for comebacks. She shed light on the unique cultures of Nike and Apple and discussed the importance of job clarity. For the introverts out there, Stephanie offered invaluable networking advice.

We also delved into her specialized programs, from 'Total Clarity' to 'Pitch + Position', and discussed her book 'Fired', which serves as inspiration not just for those who've lost jobs but for anyone seeking career inspiration or career advice.

 Stephanie shares insights on career promotions, salary negotiations, and her top skill recommendation for a standout career. Plus, a fun rapid-fire round revealed her personal preferences, from waffles over pancakes to her love for comedy and tea! Don't miss out on this fun and inspiring conversation!

Resources:
Connect with Stephanie Brown on LinkedIn
Creative Career Lab
Stephanie Brown on Tik Tok
The 2B Bolder Podcast provides first-hand access to some amazing women. Guests will include women from leading enterprise companies to startups, women execs, coders, account execs, engineers, doctors, and innovators.


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In episode #94 of the 2B Bolder Podcast,  I had the best time interviewing a woman who inspired me to start my podcast journey.   Espree Devora is a force in the podcasting world, being the host of over 1,000 shows on the topic of Women in Tech.

She's the brain behind WeAreLATech, a platform that's been a beacon for the LA tech community. Espree doesn't just champion tech in LA; she's been a global advocate for Women in Tech. And if you're into the live audio creator community, you might recognize her as a founding member of the Audio Collective.

Espree's been spotlighted by Forbes, Entrepreneur, Harper’s Bazaar, Inc, and the list goes on. Inc Magazine even listed her as one of the top 30 Women in Tech to follow. And if you're on Clubhouse, you might've seen her face as one of the app icons!
Her entrepreneurial spirit sparked in college, leading her to found ZexSports, an action sports media network. And if you're a startup looking for software recommendations, Espree's blog, SaveBusinessTime.com, is a goldmine.
In this episode, we dive deep into Espree's remarkable journey, exploring a wide range of topics that will leave you inspired and motivated:
Discover what "2B Bolder" means to Espree, a driven and humble individual who has achieved remarkable success.Learn how Espree started her first company during college and how this early dive into entrepreneurship shaped her college experience.Gain insights into the unique challenges faced by women in the tech industry and how Espree is advocating for their empowerment and success.Explore the transformative lessons Espree has learned from her extensive podcasting experience, with over 1000 episodes under her belt.Find out what sets Espree's podcast apart and who has inspired her in the world of podcasting.Tune in to the 2B Bolder podcast for these insights and so much more. It's a candid and insightful conversation with Espree Devora. Let her wisdom and experiences inspire you to be bolder in your own journey.
 Resources:
Espree Desvora WebsiteWeAreLATechThe WomenInTech Podcast The Steven Barlett podcastThe Alex Cooper PodcastThe Danny Miranda PodcastJustin WelshThe 2B Bolder Podcast provides first-hand access to some amazing women. Guests will include women from leading enterprise companies to startups, women execs, coders, account execs, engineers, doctors, and innovators.
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In episode #93 of the 2B Bolder Podcast,  it was an honor to feature a guest who has redefined leadership and introduced us to the transformative concept of the 'mirrored door' - Ellen Taaffe.
Ellen's illustrious career spans leadership roles in Fortune 500 giants to shaping future leaders at the Kellogg School of Management. With a rich tapestry of experiences, she's a beacon of inspiration for many.
About Ellen Taaffe:
Clinical Associate Professor at the Kellogg School of ManagementTEDx Speaker and Brand SpecialistLeadership roles at PepsiCo, Royal Caribbean, and Whirlpool CorporationLeadership Advisory Consultant, Speaker, and CoachAuthor of the upcoming book, 'The Mirrored Door'Join us as we delve into:
Ellen's transition from the corporate world to academia.The essence of the 'mirrored door' and its impact on women's careers.Strategies that can both empower and sideline women.The significance of feedback and self-promotion.Overcoming the inner antagonist and setting boundaries.The role of personal branding in breaking barriers.Key insights from the Women’s Leadership Program at Kellogg.Rapid Fire Round: Dive into Ellen's personal preferences and get to know the woman behind the accolades.
Whether you're a budding professional, a seasoned leader, or someone seeking inspiration, this episode promises a wealth of knowledge, insights, and actionable advice.
Tune in to the 2B Bolder Podcast and let Ellen Taaffe guide you through the mirrored door towards a brighter, bolder future.

Resources:
Taking Center Stage Can Change Your Life.The Mirrored Door: Break Through the Hidden Barrier that Locks Successful Women in PlaceEllen Connelly Taaffe on LinkedInNorthwestern Kellogg
The 2B Bolder Podcast provides first-hand access to some amazing women. Guests will include women from leading enterprise companies to startups, women execs, coders, account execs, engineers, doctors, and innovators.
Support the show

In episode #92 of the 2B Bolder Podcast,  I had the pleasure of interviewing Lynn Dohm.  She is a woman who embodies the essence of living boldly.  Lynn Dohm is the Executive Director of Women in Cybersecurity (WiCyS) - a global nexus championing the cause of women in the cybersecurity realm.
Lynn's journey is a testament to passion, dedication, and the relentless pursuit of excellence. With over two decades of leadership under her belt, she has been a pivotal force in fostering collaborations, spearheading advocacy, and crafting strategies that have left an indelible mark on the cybersecurity landscape.
From being crowned the "Cybersecurity Woman of the Year" to being recognized as one of the "Top 100 Women in Cybersecurity", Lynn's accolades are a reflection of her unwavering commitment to the cause.
🎧 In this episode, we delve deep into:
Lynn's interpretation of what it means to "2B Bolder."Her love affair with cybersecurity and her mission to elevate women in the sector.Her unique career journey.Unraveling the world of WiCyS - its mission, membership perks, events, and more.The vast career options within cybersecurity.Lynn's advice for aspiring cybersecurity professionals.... and a fun rapid-fire round to wrap things up!Join us as we uncover the story of a woman who's not just breaking barriers but also paving the way for countless others to do the same.
Resources:
Women in Cybersecurity WiCySLynn Dohm on LinkedIn The 2B Bolder Podcast provides first-hand access to some amazing women. Guests will include women from leading enterprise companies to startups, women execs, coders, account execs, engineers, doctors, and innovators.
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In episode #91 of the 2B Bolder Podcast, Christine Kidder Graves is our guest. She delves into her career transitions, her insights on HR practices, the challenges and rewards of entrepreneurship, and much more. Here's a sneak peek of what to expect:
Christine's perspective on what it means to be "2B Bolder."The evolution of her career from financial analysis to HR leadership.The motivation behind establishing her own company and the journey since.A deep dive into the services offered by CHRISTINE C. KIDDER & ASSOCIATES.Christine's take on differentiating in the crowded market of career coaching.The significance of mindset in achieving success.Christine's invaluable advice on job hunting, career pivoting, negotiation, and resume building.And, of course, our rapid-fire segment to get to know Christine's personal preferences!Whether you're contemplating a career pivot, seeking insights on HR practices, or simply looking for inspiration from a woman who's been there and done that, this episode is a must-listen!
Tune in now to hear Christine's story, her insights, and her advice for those looking to make bold moves in their careers.

Resources:
Christine Kidder Graves on LinkedInlinktr.ee/Christineckidder (Other)youtube.com/channel/UCp7EvHyPM_IFgTuULNVqGlg (Other)christineckidder.com/#comp-kl11ux10 (Other)The 2B Bolder Podcast provides first-hand access to some amazing women. Guests will include women from leading enterprise companies to startups, women execs, coders, account execs, engineers, doctors, and innovators.
Support the show