Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
Constrained by Artificial Boundaries
Blair’s latest obsession is bounded rationality, in which he sees too many creative firms failing to make “rational” decisions because they choose to bind their businesses with outdated and overly-constraining ideals like the 80/20 principle.
Links “The Great Convergence is Upon Us” by Blair Enns for Win Without Pitching
Award-winning “Unapologetically Human” ad campaign by Kruger and BHLA
Productize: The Ultimate Guide to Turning Professional Services to Scalable Products by Eisha Tierney Armstrong
A Theory of Leisure
David shares his thoughts on some bad advice he hears involving the focus on pursuing personal passions in business.
The Death Throes of the Pitch
Blair weighs in on this year's Forrester report, which shows the ridiculous amount of money agencies have been wasting on pitches.
"Are These the Last Days of the Pitch?" by Blair Enns for Win Without Pitching
"A New Forrester Report Urges Brands and Agencies to 'Ditch the Pitch'" by Olivia Morley for AdWeek published on 4 A's
How Much Should You Spend on Your Own Marketing?
David addresses another frequently asked question, looking at what creative firms should budget in terms of both money and time for their website, SaaS/automation, PR, content creation, and social media.
The Conflicting Ethics of Selling and Negotiating
Blair identifies the differences between the ethics of selling expertise and the three schools of bargaining ethics, and what happens when we don’t adapt our bargaining approach to match our opponents in the game of negotiation.
Links “The Conflicting Ethics of Selling & Negotiating” article by Blair Enns on WinWithoutPitching.com
Doing Employee Orientation Right
In an era of rapid turnover and remote working arrangements, developing a structured onboarding process for new staff is more important than ever. David has a checklist to help agencies get their new employees up to speed as quickly as possible.
Great content from industry experts
I love their takes and content. Very specific and relevant to creative agencies and their sales efforts
Good Work, Gentlemen!
Great podcast! Informative AND entertaining. I have one burning question. Which one of you is Bob?
Bless these Bobs!
First there was Tom and Jerry, Lennon and McCartney, Burt and Ernie, R2D2 and C3-PO and then Blair and David! I’ve learned so much from their great content, that has helped my business. It’s a great listen, humor and a real candidness I really appreciated. Two great professionals genuinely out to help others. They write great books too! A great listen.