3,000 Ideas in 30 Days: The Anti-McKinsey Method

Two ex-McKinsey consultants quit the firm in the early 90s to do the opposite of what McKinsey does. The first time they tried it, one company found $400 million in earnings.

Jeremy Eden and Terri Long, co-CEOs of Harvest Earnings Group and authors of the New York Times bestseller "Low-Hanging Fruit," join Joe Lazer and Shane Snow to break down the
Idea Harvest methodology — a 100-day process that asks the people closest to the work, not the executives in the boardroom, where the company is broken. The answers, it turns out, are almost always already inside.

Get the book "Low-Hanging Fruit: 77 Eye-Opening Ways to Improve Productivity and Profits": https://www.harvestearnings.com/lowhangingfruit

More on Harvest Earnings: https://www.harvestearnings.com

Jeremy and Terri's podcast "The Elephant in the Boardroom" is on Spotify and Apple Podcasts.

CHAPTERS

(00:00) Why companies fear edgy ideas

(05:08) Jeremy and Terri join the show

(11:19) Why Jeremy quit McKinsey

(22:34) Why companies still hire McKinsey

(24:00) Heinz: 3,000 ideas in 30 days

(37:40) The AI desperation trap

(1:04:32) "Relax" and the case against benchmarking