46 min
#3/2 Alex Beresford - „This is not going to be a single player journey” STRAT TALKS
-
- Marketing
In episode #2 of STRAT TALKS ed 3, Alex Beresford, Chief Growth Officer & Chief Marketing Officer at Taxfix, shares his personal history with AI during his career in the Software & Tech industry and provides insights into what has changed and what hasn’t changed through Generative AI. We delve into his perspective on the current state of the field, exploring how TaxFix integrates GenAI in both its products and marketing strategies. Lastly, we discover how Alex adeptly avoided the pitfalls of becoming a difficult client while making last-minute changes to a script, all thanks to GenAI.
Alex Beresford serves as the Chief Growth Officer at Taxfix, the leading European mobile tax-filing app. Prior to joining Taxfix, he accumulated several years of experience in commercial and growth roles across various start-ups and PayPal. Additionally, he offers growth advisory services to start-ups, covering high-level strategy to day-to-day execution. With a passion for product, data, marketing, engineering, and brand topics, Alex thrives in solving growth problems across software tech, e-commerce, and SaaS. His latest focus involves figuring out how to accelerate the evolution of Europe's tech scene, ensuring its competitiveness with North America and Asia.
In episode #2 of STRAT TALKS ed 3, Alex Beresford, Chief Growth Officer & Chief Marketing Officer at Taxfix, shares his personal history with AI during his career in the Software & Tech industry and provides insights into what has changed and what hasn’t changed through Generative AI. We delve into his perspective on the current state of the field, exploring how TaxFix integrates GenAI in both its products and marketing strategies. Lastly, we discover how Alex adeptly avoided the pitfalls of becoming a difficult client while making last-minute changes to a script, all thanks to GenAI.
Alex Beresford serves as the Chief Growth Officer at Taxfix, the leading European mobile tax-filing app. Prior to joining Taxfix, he accumulated several years of experience in commercial and growth roles across various start-ups and PayPal. Additionally, he offers growth advisory services to start-ups, covering high-level strategy to day-to-day execution. With a passion for product, data, marketing, engineering, and brand topics, Alex thrives in solving growth problems across software tech, e-commerce, and SaaS. His latest focus involves figuring out how to accelerate the evolution of Europe's tech scene, ensuring its competitiveness with North America and Asia.
46 min