55 min

3 Big Ideas to Grow Sales with Brian Deignan from Validation Ale Craft Brewery Financial Training Podcast

    • Management

Today on the podcast we hear from Brian Deignan, founder of Validation Ale in Santa Barbara, California.Validation ale's tagline is: "Allowing great beer to rise to the top. Your order is a vote toward Validation." The concept is to curate an evolving tap list based on customer orders and taste.Validation uses data to drive decisions on what beers belong on tap. This approach gives customers what they want while maximizing beer sales on draft. A lovely combination.Key TopicsLessons Bria...

Today on the podcast we hear from Brian Deignan, founder of Validation Ale in Santa Barbara, California.Validation ale's tagline is: "Allowing great beer to rise to the top. Your order is a vote toward Validation." The concept is to curate an evolving tap list based on customer orders and taste.Validation uses data to drive decisions on what beers belong on tap. This approach gives customers what they want while maximizing beer sales on draft. A lovely combination.Key TopicsLessons Bria...

55 min