12 min
#3: China's Extraordinary SuperApps Liquid Barcodes Loyalty Podcast
-
- Marketing
This "Live Loyalty" podcast article discusses how the giants of the Chinese economy digital have evolved into entire ecosystems that Chinese consumers use every day.
We show how WeChat and Weibo have simplified brand access for consumers to products and services, while also validating official brand accounts in order to ensure customers know which mini-programmes to trust.
We discuss key concepts such cultural preferences for sales discounts versus loyalty rewards, as well as the importance of social sharing which is heavily incentivised to drive advocacy.
We introduce China's approach to privacy for commercial and marketing purposes, as well as giving a brief overview of one popular loyalty programme from McDonald's it's first loyalty programme to track and reward purchases across its entire core menu.
In closing, we note an increasing number of convenience retailers around the world accepting payments from these Chinese platforms and wonder if or when they will be available to non-Chinese consumers such as ourselves.
These superapps offer a unique blend of simplicity and sophistication that we can all learn from.
This "Live Loyalty" podcast article discusses how the giants of the Chinese economy digital have evolved into entire ecosystems that Chinese consumers use every day.
We show how WeChat and Weibo have simplified brand access for consumers to products and services, while also validating official brand accounts in order to ensure customers know which mini-programmes to trust.
We discuss key concepts such cultural preferences for sales discounts versus loyalty rewards, as well as the importance of social sharing which is heavily incentivised to drive advocacy.
We introduce China's approach to privacy for commercial and marketing purposes, as well as giving a brief overview of one popular loyalty programme from McDonald's it's first loyalty programme to track and reward purchases across its entire core menu.
In closing, we note an increasing number of convenience retailers around the world accepting payments from these Chinese platforms and wonder if or when they will be available to non-Chinese consumers such as ourselves.
These superapps offer a unique blend of simplicity and sophistication that we can all learn from.
12 min