24 min

3. Forecasting for the Future Headway by Catapult Lakeland

    • Entrepreneurship

How can lessons from Burger King + Teach for America help you better identify consumer trends and forecast for your company's future? Gillian Smith, former CMO at Teach for America, shares lessons that she learned leading marketing teams through 911 and the Great Recession to help you better understand economic trends, identify ways to pivot, and ultimately establish a brand purpose that connects with a consumer whose mindset is quickly changing. 

How can lessons from Burger King + Teach for America help you better identify consumer trends and forecast for your company's future? Gillian Smith, former CMO at Teach for America, shares lessons that she learned leading marketing teams through 911 and the Great Recession to help you better understand economic trends, identify ways to pivot, and ultimately establish a brand purpose that connects with a consumer whose mindset is quickly changing. 

24 min