24 min
3 in 15 - Media Inflation The WARC Podcast
-
- Marketing
This week we’re joined by WARC’s Head of Media Alex Brownsell, who is the editor of the recent Global Ad Trends report on the rising cost of incremental reach. Alex explores the increased costs of advertising on linear TV, looks at this inflation across the media ecosystem, and explains how attention metrics are muddying these waters even further.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
This week we’re joined by WARC’s Head of Media Alex Brownsell, who is the editor of the recent Global Ad Trends report on the rising cost of incremental reach. Alex explores the increased costs of advertising on linear TV, looks at this inflation across the media ecosystem, and explains how attention metrics are muddying these waters even further.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
24 min