3 Perspectives of Year-End Fundraising The Generosity Freakshow

In this special episode of The Generosity Freakshow you'll get 3 perspectives of year-end fundraising.

The episode begins by chatting with Nathan Hill, Marketing Director at NextAfter, taking a look at new research and an overview of new training and resources to help you with your year-end fundraising.

Then, Brady sits down with Woodrow Rosenbaum, Data and Insights Lead for Giving Tuesday, to talk about donor fatigue, what to expect for Giving Tuesday and how its grown over the years.

Finally, we will dive into the nonprofit perspective with Ardee Coolidge, Director of Marketing Communications at CareNet, and learn what he's seen over the past few years for year-end fundraising, what he's learned along the way, and what he's going to test and try this year.

Timestamps:
Year-End Research with Nathan Hill 3:19
Giving Tuesday with Woodrow Rosenbaum 27:00
Nonprofit Perspective with Ardee Coolidge 1:00:15

Links & Resources:
Year-End Fundraising Resources: nextafter.com/yearend
Giving Tuesday Research and Reports: givingtuesday.org/lab
Info About Data Commons and Projects: givingtuesday.org/data
For Copywriting Help: hemmingwayapp.com, www.thedonorvoice.com
CareNet: care-net.org
Marketing Trench Warfare Podcast: marketingtrenchwarfare.com
Ardee Coolidge: ardeecoolidge@gmail.com