22 min

3: RTU: Customer Centricity - Guest, Dan Marks, Hancock + Whitney Bank Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

As a long-time financial services marketer, you would expect Dan Marks to have the science of marketing down pat. And indeed he does, having built a predictive marketing spend model at First Tennessee Bank (see my book The CMO’s Periodic Table: A Renegade's Guide to Marketing!) and the marketing tech infrastructure in his current role.

As a long-time financial services marketer, you would expect Dan Marks to have the science of marketing down pat. And indeed he does, having built a predictive marketing spend model at First Tennessee Bank (see my book The CMO’s Periodic Table: A Renegade's Guide to Marketing!) and the marketing tech infrastructure in his current role.

22 min