#3 The Ins & Outs of Strategic Brand Design with Campbell Butler from DesignStudio The Frontify Podcast
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- Marketing
Campbell Butler, the Creative Director at DesignStudio, shares his insights about brand design, and rebranding projects at large; The importance of company-wide buy-ins, why design needs to create friction, and the impact of brand consistency on a consumer’s perspective.
Campbell Butler, the Creative Director at DesignStudio, shares his insights about brand design, and rebranding projects at large; The importance of company-wide buy-ins, why design needs to create friction, and the impact of brand consistency on a consumer’s perspective.
32 min