In this episode of Let's Talk ABM, Declan chats to Debra Yorkman, VP of Marketing at SDI. Debra sets and guides the overall strategic and tactical execution of SDI’s marketing and branding initiatives. Debra deploys ABM to help customers and target accounts learn the value of the digital transformation of their supply chain.
Here's what they cover:
- Why the last 18 months has been an inflection point
- How contextualized news can drive results
- What the hardest part of ABM is
- Advice on how to succeed at Account-based Marketing