Happy JUSTJune! During the month of June, we’re partnering with JUST, formerly known as Just Media, to bring you a series of episodes featuring some of the women behind their recent rebrand, culminating in a panel discussion about the rebrand itself. We’ve been working hard to bring this to you and we can’t wait for you to hear all of these fantastic conversations.
On this episode of The Lady Tech Marketer Podcast, our final episode of JUSTJune, we’re talking to Alison Watson, Desiree Jue Sinyork, and Jennifer LoMonaco about the history of JUST, their recent brand refresh, and the changes they’ve made as an agency to go from focusing solely on media to their now-proven strategy of combining media, creative, and data analytics. With that, JUST has grown into a fully integrated marketing agency. We know you’re going to learn a lot from this episode. Hope you enjoy!
Alison Watson is JUST’s Vice President and Group Director, Desiree Jue Sinyork is JUST’s Senior Digital Art Director, and Jennifer LoMonaco is JUST’s Director of Analytics and Insights.
Some of the topics we discussed:
The value of combining media, creative, and data analytics
History of JUST - the progression from Just Media to JUST
The brand refresh and how it came about
Communications strategies for internal teams and clients
The impact of strategy changes with clients and for the JUST agency itself - including a case study
Connect with JUST, Alison, Jennifer, Desiree, and Lady Tech Marketer here:
This episode is sponsored by TCI Lead Gen.
TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.
The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.
This podcast is produced by Lady Tech Marketer.