30. JUSTJune: Make Great Brands Grow with the Big Three - Media, Creative, and Data Analytics with Alison Watson, Desiree Jue Sinyork, and Jennifer LoMonaco of JUST

The Lady Tech Marketer Podcast

Happy JUSTJune! During the month of June, we’re partnering with JUST, formerly known as Just Media, to bring you a series of episodes featuring some of the women behind their recent rebrand, culminating in a panel discussion about the rebrand itself. We’ve been working hard to bring this to you and we can’t wait for you to hear all of these fantastic conversations.

On this episode of The Lady Tech Marketer Podcast, our final episode of JUSTJune, we’re talking to Alison Watson, Desiree Jue Sinyork, and Jennifer LoMonaco about the history of JUST, their recent brand refresh, and the changes they’ve made as an agency to go from focusing solely on media to their now-proven strategy of combining media, creative, and data analytics. With that, JUST has grown into a fully integrated marketing agency. We know you’re going to learn a lot from this episode. Hope you enjoy!

Alison Watson is JUST’s Vice President and Group Director, Desiree Jue Sinyork is JUST’s Senior Digital Art Director, and Jennifer LoMonaco is JUST’s Director of Analytics and Insights.

Some of the topics we discussed:

  1. The value of combining media, creative, and data analytics
  2. History of JUST - the progression from Just Media to JUST
  3. The brand refresh and how it came about
  4. Communications strategies for internal teams and clients
  5. The impact of strategy changes with clients and for the JUST agency itself - including a case study

Connect with JUST, Alison, Jennifer, Desiree, and Lady Tech Marketer here:

  • https://justmedia.com
  • https://www.linkedin.com/in/calisonwatson/
  • https://www.linkedin.com/in/jennifer-lomonaco-1bb7769/
  • https://www.linkedin.com/in/desiree-jue-sinyork/
  • https://www.instagram.com/ladytechmarketer/
  • https://twitter.com/ladytechmarketr
  • https://www.facebook.com/ladytechmarketer

This episode is sponsored by TCI Lead Gen.

TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

This podcast is produced by Lady Tech Marketer.

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada