5 episodes

A strategic approach to online marketing and branding.

30 Lines Archive

    • Business

A strategic approach to online marketing and branding.

    Your Online Presence: What's Working Now?

    Your Online Presence: What's Working Now?

    Apartment Marketing Gone Digital: Episode 92

    Websites. (Scratch that ... responsive websites.) SEO. SEM. Display ads. Local Listings. Email. Social media. Multimedia. Ratings and reviews. Location-based services...

    As the number of places where prospective customers can potentially find you online increases, how can you most effectively manage your online presence beyond your main "storefront"? What's working now? What channels are performing the best? What are some ways to filter through the noise and avoid spending too much time on sites that might not be the best places to connect with your customers? The group discusses the latest options and strategies in this week's episode.

    Want to join the discussion? Have a question? Submit your comment or question by sending a tweet to @30lines.

    Apartment Marketing Gone Digital is brought to you by 30 Lines and The Resident Connection, featuring Duncan Alney, Justin Dunckel, Mark Juleen, Jonathan Saar, Bill Szczytko, Mike Whaling and more

     

    • 32 min
    Caught in the Crossfire: The Battle for Local Discovery

    Caught in the Crossfire: The Battle for Local Discovery

    Apartment Marketing Gone Digital: Episode 91

    Apple introduces Maps and deeper integration with Yelp. Google launches Google+ Local. Facebook announces location-aware mobile advertising. There's a battle for the attention of your prospective customer, and local businesses like apartment companies are caught in the crossfire. What do you need to do to make sure your business is easy to discover online? The group discusses the latest options and strategies in this week's episode.

    Want to join the discussion? Have a question? Submit your comment or question by sending a tweet to @30lines.

    Apartment Marketing Gone Digital is brought to you by 30 Lines and The Resident Connection, featuring Duncan Alney, Justin Dunckel, Mark Juleen, Jonathan Saar, Bill Szczytko, Mike Whaling and more.

    • 33 min
    #AIMConf: Apartment Internet Marketing Conference Recap

    #AIMConf: Apartment Internet Marketing Conference Recap

    Apartment Marketing Gone Digital: Episode 90

    From websites and email to social media and mobile applications, the 2012 Apartment Internet Marketing Conference covered a myriad of topics that any apartment marketer needs to consider to be successful online. This week, the group discusses the hottest topics and the key takeaways from the event.

    Want to join the discussion? Have a question? Submit your comment or question by sending a tweet to @30lines.

    Apartment Marketing Gone Digital is brought to you by 30 Lines and The Resident Connection, featuring Duncan Alney, Justin Dunckel, Mark Juleen, Jonathan Saar, Bill Szczytko, Mike Whaling and more.

    • 35 min
    How to Come Up with Good Content Ideas for Social Media

    How to Come Up with Good Content Ideas for Social Media

    Apartment Marketing Gone Digital: Episode 89

    Social media has become a critical channel for any business trying to grow their online presence, but we all know it can be tough coming up with great content ideas on a regular basis. This week, we welcome guest Matthew Russo, co-founder of ChatterJet, who provides some tips and tricks to identify content that is fun, unique and revelant to your target audience.

    Want to join the discussion? Have a question? Submit your comment or question by sending a tweet to @30lines.

    Apartment Marketing Gone Digital is brought to you by 30 Lines and The Resident Connection, featuring Duncan Alney, Justin Dunckel, Mark Juleen, Jonathan Saar, Bill Szczytko, Mike Whaling and more.

    • 36 min
    Online Reputation Management for Apartment Communities

    Online Reputation Management for Apartment Communities

    Apartment Marketing Gone Digital: Episode 88

    Residents have more ways than ever to voice their opinion about their apartment community, and there are a number of solutions coming online to help apartment marketers track ratigns, respond to reviews and monitor their overall online reputation. On this week's episode, the group discusses online reputation management for apartment communities, including new vendors, best practices and other tips to keep in mind when it comes to your apartment's ratings.

    Want to join the discussion? Have a question? Submit your comment or question by sending a tweet to @30lines.

    Apartment Marketing Gone Digital is brought to you by 30 Lines and The Resident Connection, featuring Duncan Alney, Justin Dunckel, Mark Juleen, Jonathan Saar, Bill Szczytko, Mike Whaling and more.

    • 33 min

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