Trademark Productions is a web development and digital marketing agency that creates a beautiful world through great, functional websites and enticing content to educate our clients to reach business success online. Weekly we discuss topics and have guests on giving insights on how to achieve success online.
EP34 - Facebook Gray: How Can You Tell?
TM's Dwight and Jailyn discuss the most important factor in how you can tell if your Facebook Page is in fact a Facebook Gray account. Listen in!
EP33 - Returning From the Pandemic With Optimism
As we return to a full in-house agency our founder, Dwight Zahringer, wanted to express what we are doing to be a better vendor. What in specific are we doing, how will we be accountable, and what creative solutions we'll bring to the table.
EP32 - Bluestar Detroit Catering During COVID-19
Today’s episode is with Barry Winfree of Bluestar Detroit. An established 20-year business that has been through brick and mortar and found a sweet spot in corporate catering. Barry speaks of his evolution in the restaurant and catering industry and how he came to settle into business catering in specific. We touched on how restaurant apps are popular now as they make upon for lost revenue but, come at a price. Many can charge upwards of 30% that can cut deeply into your margin. Barry agreed that the online space has to complement virtually business anymore. He added that learning all about the new and hot marketing tools and resources can also carry a burden for any business owner.
EP31 - Neil Patel: 2009 Throwback Thursday
We've come across a trove of 10-year old podcasts and decided to make a series entitled "throwback Thursdays". Today we'll start with Neil Patel, New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web. In this podcast we go over SEO, servicing large clients, link building and PPC (not what you think). It's an interesting conversation as you think how things have changed for us in marketing and SEO over the past decade comparing what has changed, evolved, and is no longer applicable. Enjoy!
EP30 - Asset Vs. Liability: Interviewing Tips At an Agency In the COVID-19 Era
The “web” is what we build and market businesses on, or in. It’s evolved dramatically and we’ve had to navigate this however, many principals remain the same. During this pandemic, there will be vacancies from layoffs and a whole new set of problems. How do you stand out?
Our founder, Dwight Z, provides some tips on how to ace the interview and also talks about how a potential employer and staff may view you. It's more about enriching your opportunities when you get into the "asset" mindset.
If you are interested in scoring some digital agency interviewing tips then listen on.
EP29 - Darakjian Jewelers Uses Social Media With Success During COVID-19
Since the COVID-19 pandemic, our state of Michigan closed up shop for 98% of us on March 17th, 2020. This has forced many businesses to transition to how they do business. In the case of Armen Darakjian, his beautiful storefront in the high-rent district of Birmingham, MI., was forced to close as well. Armen made the simple transition over to using his strong following and connections in social media. IG Live streams, Zoom meetings, and aggressive posting and creative promotions have helped him maintain authority in his segment that has transitioned to strong sales.
Entertaining, helpful and fun to listen to.
This radio show is not like your standard marketing or tech conversation. It's full of amusing-slightly sarcastic banter that keeps you on your toes. This podcast is highly relevant, informative and entertaining, plus they have awesome guests! From small business owners and entrepreneurs to SEO experts, its definitely worth a listen.
Good mix of fun, tech & general marketing
You’re not quite sure where this podcast will go, which is a sell point. No matter where the path eventually leads, there is always entertaining banter along the way coupled w/real world information. This mix is welcome so it’s not like a lecture nor is it just random talking.
Always have a good time listening in on these, and it’s typically very informative about avariety of web-related topics. Well-worth the listen whether you’re stuck in a cubicle, in an open work space, or on the go. Worth the subscribe.