https://youtu.be/x9I054pknWM Sri Kaza, serial CEO (most recently of BriteCap Financial) and author of Un-Convention: A Small Business Strategy Guide, joins me to share how unconventional thinking and the Trust Equation Framework can transform client relationships and small-business strategy. Sri explains how he discovered entrepreneurship through his own career, from Y2K programmer to global sales executive to CEO, and why developing people is at the heart of his personal “Why.” We explore Sri’s memorable experience selling software in Japan—where karaoke, izakayas, and takoyaki roulette taught him more about trust than any sales manual—and how David Maister’s Trust Equation Framework — credibility × reliability × intimacy ÷ self-interest — later helped him make sense of it. Sri also unpacks the principles behind his book Un-Convention: why small businesses can leverage their proximity to customers, nimbleness, and purpose to outperform bigger competitors, and how to avoid “empty-calorie” expansion by focusing on the right customers. --- Drink Yourself to Trust with Sri Kaza Good day. Dear listeners. Steve Preda here with the Management Blueprint podcast, and my guest today is Sri Kaza, a serial CEO, most recently of a FinTech company called Bright Cap Financial. But importantly, he is the author of Unconvention: A Small Business Strategy Guide. Sri, welcome to the show. Thanks for having me, Steve. Appreciate the opportunity to chat. You have a very fascinating story. So let's dive in. But let's start with my favorite question. What is your personal why and what are you doing to manifest it in your businesses and in your practice? So, you know, my personal why is I love developing people and getting the most out of myself and helping them get the most out of themselves and it's kind of led me to down the path of writing this book and getting out and working with small businesses because, you know, entrepreneurs are a fantastic, I'd say, lever for me to help somebody kind of build something or get the most got to themselves. To me, giving back in this way is something that's just, feels almost natural, feels like something that I can really feel good about and do more of. Okay, so why are entrepreneurs so close to your heart? Well, you know, I didn't realize it until much later in my career, but I, you know, I learned that I'm kind of an entrepreneur myself, you know, looking backwards. It's pretty easy to tell that, but I wouldn't have known, or I wouldn't have thought about it that way, you know, growing up and when I look around and look at the people I've mentored or worked with today, I get most inspired by the people who find ideas and kind of make the most out of them when they put 'em into entrepreneurship. Well, awesome. So you have been running different companies. I mean, you, you talked before and I learned that you traveled around the world as a sales executive and, and CEO. So what's the most memorable story from your international travels that you could share with us? When I was really young, I'd started my career as an engineer. I started out as a, I thought I'd be a chemical engineer. It turned out I was gonna be a programmer because it was around the time of Y2K and every business in the world wanted to kind a rewrite their software to do something different, get out of the big Y2K bug. I flipped that early career being a programmer into sales. When I learned that, you know, an important piece of selling software was to get somebody credible in the room who could explain how the software or the technology worked. I did so well that my superior said, ‘Hey, why don't you, why don't you go out to Japan? We're about to have a product in Japan and we need somebody there to help us sell that product.’ So, of course, you know, at 20, I don't know, 22, 23, I really didn't know much about anything. Of course, I thought I could do whatever they asked and I'm perfectly capab...