306: Call Extensions Deep Dive The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Link:
About call extensions - https://support.google.com/google-ads/answer/2453991
Show Notes:
We both agree that call extensions are a great tool for clients, but we haven't talked a lot about it on the show. So in this episode, we're doing a deep dive on the call extension feature in Google Ads - what it does, what it doesn't do, and how it works. 

(9:02) Overview of the call extension feature in Google Ads

(13:54) How does the call extension work? 

(21:20) The three levels of call extensions

(23:55) Why don't I see my call extension?

(32:55) Can my call extensions show on desktop?

(35:27) How your call extensions can appear

(46:17) Device preference when setting up call extension

(49:22) How to schedule your call extension

(51:00) Forwarding numbers and call extensions

(57:03) Calls bid adjustment
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