32) How to Launch a Slow Fashion Brand & Why Pre-Selling is the Future with Shannon Lohr of Factory45 Conscious Style Podcast

Hear from Shannon Lohr, the founder of Factory45, on how this sustainable fashion startup school helps fashion entrepreneurs get started from scratch, how to create an eco-minded product that considers the context of functionality and durability, the unique challenges that small, slow fashion brands face, what pre-selling and on-demand manufacturing are, and why she recommends these models as more environmentally and financially sustainable approaches. Plus she'll share entrepreneurial advice like how to build an authentic audience for your brand before you've even produced your product.