32: How to write a truly great book (feat. Vicky Fraser‪)‬ Maze Marketing Podcast

Vicky Fraser is a former direct response copywriter who now helps people to write outstanding business books. Books that actually change the lives of your readers. Listen to this interview now to learn:


Why most business books are dull
How to decide the scope of the book
Why your book should be a delight to read
Where to start your planning
Why the 'big idea' for your book will often emerge over time
Whether to write your own book... or hire a ghost writer
Why work with at least one writing accountability partner
How to plan and protect your writing time
Why to strictly separate writing and editing
Why to keep one person in mind when you're writing
Why your stories and anecdotes don't have to be strictly true
How to test your stories before including them in your book
How to reuse and re-purpose content when writing your book
How to promote your book once it's written (and why to start this NOW)
How to come up with your book title
When to write the back blurb (hint: not as you're about to publish the book!)

Learn more about Vicky's work and grab her book at www.moxiebooks.co.uk.