49 min
32: Mastering LinkedIn Prospecting: How to Excel in a Team of 30 High Performing SDRs (Top SDR Strategy) - Social Selling: Ep3 - Caspian Lewke, Associate Sales Engineer, Gong SDR Game - Sales Development Podcast
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- Careers
3 takeaways from this episode:
When to send a connection request on LinkedIn
How to use the native app of LinkedIn to send videos, and book meetings
The 3 triggers that Caspian uses to start prospecting an account
—
For more prospecting and sales development tips, join 2,741 SDRs getting the newsletter here: https://sdrgame.substack.com/
—
Welcome to episode 32, and get ready for another exciting episode of the SDR Game Podcast! In episode 3 of our Social Selling mini-season, I had the pleasure of chatting with Caspian Lewke, Associate Sales Engineer at Gong.
Caspian went from an ordinary sales rep to consistently rank in the top 3 among a team of 30 highly competitive SDRs.
And did I mention his quota attainment?
A staggering 111%!
So, how did he get there? Let's break it down:
Stayed on top in a large team of 30 reps
Used LinkedIn to master the art of prospecting and relationship-building
In our podcast, we deep dive into his tactics and strategies revolving around the importance of relationship building, the balance between content creation and personal outreach, and the power of consistency and adaptability.
Plus, we'll cover the tools he uses, how he leverages different prospecting channels, and his advice for others looking to make their mark on LinkedIn.
(0:00) Intro
(1:26) How Caspian prospects on LinkedIn
(2:53) Pitching vs building relationships
(6:30) Commenting on posts
(8:52) When to connect with your prospects
(12:26) Content to share
(15:33) How Caspian uses video and gets creative
(22:55) When Caspian sends a Connection Request with a note
(27:46) The triggers that Caspian uses to prospect
(33:33) How Caspian leverages other prospecting channels
(39:57) The story about the last gift Caspian sent to a prospect
(42:18) The 3 tools that Caspian uses to prospect on LinkedIn
(44:14) Favorite resource to grow as an SDR
(47:05) Advice if you are starting prospecting on LinkedIn
Resources:
LinkedIn Sales Nav
Unicat - LinkedIn GIF comment picker https://chrome.google.com/webstore/detail/unicat-linkedin-gif-comme/mdklkilghglpihondfmedeefgfnpecbb
LeadIQ or Apollo
Follow Caspian: LinkedIn https://www.linkedin.com/in/caspian-lewke/
—
Follow me on LinkedIn: https://www.linkedin.com/in/elriclegloire/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/sdrgame/message
3 takeaways from this episode:
When to send a connection request on LinkedIn
How to use the native app of LinkedIn to send videos, and book meetings
The 3 triggers that Caspian uses to start prospecting an account
—
For more prospecting and sales development tips, join 2,741 SDRs getting the newsletter here: https://sdrgame.substack.com/
—
Welcome to episode 32, and get ready for another exciting episode of the SDR Game Podcast! In episode 3 of our Social Selling mini-season, I had the pleasure of chatting with Caspian Lewke, Associate Sales Engineer at Gong.
Caspian went from an ordinary sales rep to consistently rank in the top 3 among a team of 30 highly competitive SDRs.
And did I mention his quota attainment?
A staggering 111%!
So, how did he get there? Let's break it down:
Stayed on top in a large team of 30 reps
Used LinkedIn to master the art of prospecting and relationship-building
In our podcast, we deep dive into his tactics and strategies revolving around the importance of relationship building, the balance between content creation and personal outreach, and the power of consistency and adaptability.
Plus, we'll cover the tools he uses, how he leverages different prospecting channels, and his advice for others looking to make their mark on LinkedIn.
(0:00) Intro
(1:26) How Caspian prospects on LinkedIn
(2:53) Pitching vs building relationships
(6:30) Commenting on posts
(8:52) When to connect with your prospects
(12:26) Content to share
(15:33) How Caspian uses video and gets creative
(22:55) When Caspian sends a Connection Request with a note
(27:46) The triggers that Caspian uses to prospect
(33:33) How Caspian leverages other prospecting channels
(39:57) The story about the last gift Caspian sent to a prospect
(42:18) The 3 tools that Caspian uses to prospect on LinkedIn
(44:14) Favorite resource to grow as an SDR
(47:05) Advice if you are starting prospecting on LinkedIn
Resources:
LinkedIn Sales Nav
Unicat - LinkedIn GIF comment picker https://chrome.google.com/webstore/detail/unicat-linkedin-gif-comme/mdklkilghglpihondfmedeefgfnpecbb
LeadIQ or Apollo
Follow Caspian: LinkedIn https://www.linkedin.com/in/caspian-lewke/
—
Follow me on LinkedIn: https://www.linkedin.com/in/elriclegloire/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/sdrgame/message
49 min