327: Frequency Capping in Google Ads The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes:
Frequency capping is seldom talked about, but it can give you a surprising amount of control of your display and video campaigns when it comes to remarketing. In this episode, Chris and Jason dig into frequency capping for display and video campaigns, how unique reach and frequency metrics are calculated, and offer their opinions on if and when frequency capping could benefit your Google Ads campaign.

(4:58) What is frequency capping in Google Ads
(10:50) Frequency capping for display campaigns
(17:55) Frequency capping for video campaigns
(23:00) How unique reach and frequency metrics are calculated
(28:03) How to view your reach and frequency metrics on display campaigns
(32:41) If and when you  should use frequency capping
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