5 min

33: The Holidays and Your Business Game Change: Business of Massage Therapy

    • Business

You can develop an effective marketing strategy during the holidays. There’s no need to compete with the marketing gimmicks and promotions that others use. You can stand out by simply focusing on your own products and services.
Show Notes
Prepare in advance. It’s important to be ahead in planning and strategizing Have special loyalty offers for the holidays Initial promotion can be done through social media using free promotions You can also use Facebook ads and Google ads Use in-store or in-shop promotions as another method Use gift certificates or gift cards and sell to customers as their holiday gifts to family and friends Decide if you will maintain your business hours and announce it on the shop, on your website, and on your social media accounts. This will help your customers plan their visits Promote your gift certificates to your clients after their therapy session, not during the session Update your website with your holiday promos and gift certificates and holiday hours Have your GCs readily available for handing out You can also sell your GCs on your website Sell your products as your customers' gifts to their family and friends By selling your products on discount, you will move your inventory and you also provide samples for impulse buyers and other customers    
Resources:
Giftcardcafe.com
Our resource center: www.gamechangeyourbiz.com
Like us on Facebook

You can develop an effective marketing strategy during the holidays. There’s no need to compete with the marketing gimmicks and promotions that others use. You can stand out by simply focusing on your own products and services.
Show Notes
Prepare in advance. It’s important to be ahead in planning and strategizing Have special loyalty offers for the holidays Initial promotion can be done through social media using free promotions You can also use Facebook ads and Google ads Use in-store or in-shop promotions as another method Use gift certificates or gift cards and sell to customers as their holiday gifts to family and friends Decide if you will maintain your business hours and announce it on the shop, on your website, and on your social media accounts. This will help your customers plan their visits Promote your gift certificates to your clients after their therapy session, not during the session Update your website with your holiday promos and gift certificates and holiday hours Have your GCs readily available for handing out You can also sell your GCs on your website Sell your products as your customers' gifts to their family and friends By selling your products on discount, you will move your inventory and you also provide samples for impulse buyers and other customers    
Resources:
Giftcardcafe.com
Our resource center: www.gamechangeyourbiz.com
Like us on Facebook

5 min

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