#331: Justine Palefsky and Tas Amina of Kindred, on Building an Intentional Co-Founder Partnership, Lessons from a Failed E-Blast, and Navigating an Unpredictable Market Just Go Grind

Justine Palefsky and Tas Amina are the Co-Founders of Kindred, a members-only home swapping network that unlocks your ability to live a travel-rich lifestyle for a fraction of the cost of a hotel or AirBnb. By exchanging homes with people they trust, renters and owners alike are able to take advantage of remote-work flexibility and explore new destinations without breaking the bank.
Justine and Tas were both early-stage employees at Opendoor before deciding to start their own company during the pandemic.
Topics Covered by Justine Palefsky and Tas Amina in this Episode Kindred’s origin story
How Justine and Tas decided to work together as co-founders and the “partnership charter”
Launching during the pandemic
Early customer acquisition failures and lessons
Organic growth and refining their model
Developing Kindred’s pricing and business model
Fundraising for Kindred and their advice for founders
Navigating an unpredictable market
What’s next for Kindred
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